Frequently Asked Questions
It’s a holiday OOH takeover in Times Square featuring illustrated red cups and simple line art that symbolize connection and festive warmth.
The creative merges illustration and emotion, showing that even minimalist designs can deliver powerful storytelling in large-scale outdoor spaces.
‘Together is the best place to be’ — a reminder that Starbucks is not just about coffee, but about community and shared moments.
The campaign was projected across multiple digital billboards in Times Square, making it one of the most visible holiday placements of the season.
By transforming high-traffic urban spaces into emotional experiences, Starbucks demonstrates how outdoor advertising can connect audiences beyond product promotion.
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