Frequently Asked Questions
Netflix created an immersive Upside Down takeover in London with distorted billboards, eerie lighting, and rift-like visuals that bring the series’ dimension into the real world.
Because it goes beyond traditional posters by turning billboards into portals — cracked, glowing, and inverted — making the environment feel contaminated by the Upside Down.
Each placement incorporates visual signatures such as red-glow tendrils, dimensional cracks, dust particles, and inverted compositions that mimic Hawkins’ supernatural world.
Across key areas in London, including transit hubs and high-footfall streets, creating unexpected cinematic encounters for pedestrians and commuters.
That storytelling-driven OOH — especially immersive, environmental, and dimension-bending — can create cultural impact, social media buzz, and memorable real-world engagement.
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