A pastel dream by Jo Malone transforms Aranya into a scented summer escape with oversized raspberries, soft-serve moments, and fragrance games.
British charm meets beachside leisure
Jo Malone London brought a burst of summer to the shores of Aranya with a charming and immersive pop-up experience. The "Summer Raspberry" installation mixed pastel colors, oversized sculptures, and signature fragrance moments into a dreamy destination by the sea.
A pastel dream for the senses
Visitors were welcomed by a towering ice cream cone wrapped in swirls of raspberry and vanilla, surrounded by playful design elements like giant berries, striped tents, and scent-based games. The space smelled as sweet as it looked—turning every corner into a memory.
@tieuvuongba Thật đẹp, hoàng tử của QQ sẽ xuất hiện tại đây vào hôm nay. Hãy cùng chờ đón ~ 😍 #成毅 #thanhnghi #chengyi #tieuvuongba ♬ nhạc nền - 🌤Tiểu Vương Bá 🐧🐧
Fragrance becomes a playful experience
With soft-serve moments, parasol lounges, and a lighthearted atmosphere, the brand offered a unique take on luxury. It wasn’t just about showcasing products—it was about inviting people to slow down and enjoy the summer in a sensorial way.
