Frequently Asked Questions
It’s the launch of Suzuki’s first-ever electric car, the e Vitara, positioned as the EV worth waiting for — a witty take on patience and timing in the electric revolution.
The campaign was developed by creative agency TMW and directed by Traktor (Stink Films), with media handled by Goodstuff.
The OOH executions show everyday people reacting the moment they spot the e Vitara — from a distracted barber to a surprised dog walker — capturing that instant recognition of finding ‘the one.’
That waiting can be worth it — the e Vitara delivers style, technology, and value with confidence, backed by Suzuki’s 10-year warranty and a human, relatable tone.
The campaign runs across the UK from October 20 to November 16, 2025, featuring TV, radio, cinema, social media, and extensive OOH placements.
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