Transforming Public Spaces with Innovative Campaigns

From the vibrant streets of London, we bring you the latest international campaign created for our friends at The Ordinary. This campaign stands out for its use of billboards, DOOH ads (Digital Out of Home), and outdoor media, which redefine how brands connect with their audiences.

Why Choose Outdoor Advertising?

Out-of-home advertising offers unparalleled opportunities to position your brand in high-traffic locations, ensuring it reaches thousands of people every day. Whether through traditional billboards or modern transit advertising, outdoor campaigns guarantee effective and memorable exposure.

Benefits of Billboard Advertising

• Massive visibility: A strategically placed billboard ensures that your brand's message captures the attention of a diverse audience.
• Variety of formats: From static billboards to digital out-of-home (DOOH) ads, outdoor advertising adapts to any urban setting.
• Visual impact: Creative campaigns in OOH advertising spark conversations on social media and beyond.

The Ordinary: A Campaign Built for the Streets

In this campaign, The Ordinary used a multi-channel approach, combining billboards, transit ads, and bus stop advertising to emphasize the simplicity and effectiveness of their products. The placements, including highway billboard advertising and bus shelter ads, amplified their brand message, reaching a broad urban audience.

How Much Does Outdoor Advertising Cost?

One of the most frequently asked questions is:

• How much does a billboard cost?
• What are billboard advertising rates?

The cost of a billboard depends on its location, size, and format. Generally, billboard rental prices range from $1,500 to $30,000 per month in high-traffic areas. Additionally, billboard ad rates often include production and installation fees.

Costs of Transit Advertising

Advertising on bus stops (bus stop shelter advertising) or transit shelter ads can be a more affordable option. Prices typically range from $500 to $6,000 per month, depending on the location and the number of shelters included in the campaign.

Engaging Your Audience

Campaigns like The Ordinary demonstrate the power of out-of-home ads (OOH ads) to make a lasting impact. This strategy allows outdoor advertising companies to help brands connect with both local and international audiences effectively.

Conclusion

The Ordinary's campaign in London is a perfect example of how brands can maximize their impact through billboards, DOOH ads, and other forms of outdoor advertising. These strategies not only enhance a brand's visibility but also deliver significant ROI by reaching people in their everyday routines.

Why choose BM Outdoor for your outdoor advertising?

• Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
• Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
• Affordable for all: We offer options that fit all budgets and types of businesses.
• Sales team at your service: Our passionate sales team is ready to help you achieve your goals.