Quick answer: Ginsters and TBWA\London launch Pastry Toasties with bold OOH creative, turning the savory pastry into a toaster-ready innovation.
Frequently Asked Questions
They are the first savory pastries made specifically for the toaster, ready in just four minutes from fridge to golden perfection.
The campaign was developed by TBWA\London for Ginsters, with high-impact OOH and digital executions.
It breaks food advertising conventions by mixing humor, practicality, and cultural timing, resonating with busy modern consumers.
The launch relies on OOH and DOOH around key locations, amplifying the disruptive message and reaching diverse audiences.
That innovation paired with bold outdoor advertising can transform ordinary moments—like lunch—into a cultural statement.
Bottom line: Pastry Toasties redefine the lunchtime category by combining practicality, flavor, and innovation. Supported by OOH and DOOH, the campaign positions Ginsters as a brand driving cultural relevance and convenience.
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Written by: Editorial Team — BM Outdoor · Reviewed by: Ed Saenz, CEO — BM Outdoor
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