Creative agency expands its portfolio with purpose-driven brands

YARD NYC is finishing the year strong with three exciting new client wins: Happy Egg, d-Matrix, and Rishi Tea & Botanicals. These up-and-coming brands have a shared vision of making a meaningful impact in their respective industries, and they’re drawn to YARD’s proven ability to craft ‘brand beacons’—brands that not only stand for something but resonate deeply with consumers.

A New Wave of Meaningful Brands

“We are passionate about working with brands that are setting new standards in business, brands that have an intrinsic belief system and compass for a specific change in culture,” said Ruth Bernstein, CEO of YARD NYC. “Each of our new clients fits that bill and we are excited to amplify their brand purpose and introduce their brands to more and more people.”

YARD NYC’s new clients represent a diverse range of industries, but they share a common goal: to offer products and services that align with the growing consumer demand for purpose-driven, authentic brands. Here’s a closer look at each of these exciting new partnerships.

Happy Egg: Setting the Standard for Humane Farming

YARD will be working closely with Happy Egg, the first commercial egg producer in the U.S. to be certified by the American Humane Association. Happy Egg has spent years researching and implementing the best practices for caring for its hen breeds, creating a product that aligns with the growing consumer interest in ethical and sustainable farming practices.

YARD’s role will include building out brand strategy and campaigns that highlight Happy Egg’s commitment to animal welfare, with the goal of amplifying the company’s message of responsible production to a wider audience.

d-Matrix: A Vision for the Future of AI

In the tech space, YARD has partnered with d-Matrix, a trailblazing tech company focused on developing AI solutions designed to reshape the future. d-Matrix’s groundbreaking technology, including its flagship product Corsair™, aims to revolutionize artificial intelligence for the next generation of applications.

YARD helped launch Corsair™ on November 20th, making a big splash with advertisements in Times Square. The agency will continue to support d-Matrix with brand strategy, marketing campaigns, and messaging that reflect the company's mission to bring world-changing tech to the forefront.

Rishi Tea & Botanicals: Elevating the Tea Experience

Lastly, YARD is excited to work with Rishi Tea & Botanicals, a company founded on the belief that tea is more than just a drink—it’s a gateway to a rich, inspirational tradition. Known for its exceptional quality and commitment to sustainability, Rishi has built a loyal customer base of tea enthusiasts.

YARD will help Rishi Tea & Botanicals elevate its brand by creating a new brand platform and communication strategy, aiming to expand the brand’s reach and educate consumers about the transformative power of high-quality, sustainably sourced tea.

Looking Ahead

As YARD NYC continues to add to its roster of innovative and purpose-driven brands, the agency remains focused on its mission to build brands that stand for something meaningful. With Happy Egg, d-Matrix, and Rishi Tea & Botanicals onboard, YARD is ready to amplify their voices and take their messages to new heights.

Stay tuned for more updates as these partnerships evolve and grow.

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