oOh!media New Zealand Champions Women-Led Businesses with Nationwide Digital Campaign for International Women’s Day 2025

In celebration of International Women’s Day (IWD) 2025, oOh!media New Zealand has taken a bold step forward, launching a powerful nationwide digital campaign aimed at elevating women in business across the country. This initiative, which harnesses the full power of oOh!’s national digital Out of Home (DOOH) network, will showcase over 25 women-owned and led businesses from across Aotearoa. The campaign not only celebrates these businesses but also honors the innovation, resilience, and success that these women have demonstrated in various industries.

A Call for Action: #AccelerateAction

This year’s campaign builds upon the success of the 2024 initiative and aligns with the global theme for International Women’s Day 2025, #AccelerateAction. The theme serves as a call for bold actions toward achieving gender equality, a topic that remains urgent as highlighted by recent reports from the World Economic Forum. Their research indicates that full gender parity could be over a century away, making initiatives like oOh!media's campaign even more critical in accelerating the pace of change.

As Nick Vile, General Manager of oOh! New Zealand, puts it, “It’s more than visibility – it’s action.” The campaign isn’t just about raising awareness but also about making tangible moves to bridge the gender gap in business. By leveraging its national platform, oOh!media provides women-led businesses with a megaphone to broadcast their success and impact, particularly in economic and social realms.

Vile also emphasized the significance of reaching businesses across New Zealand, saying, “We’re especially proud to be leveraging our regional networks this year, ensuring locally grown businesses from every corner of the country are represented.” This inclusive approach highlights oOh!media's commitment to amplifying the voices of women entrepreneurs from all corners of Aotearoa, whether they are located in the bustling cities or in the quieter, rural regions.

A Diverse Range of Industries

The 2025 campaign shines a spotlight on a diverse group of women-led businesses spanning a variety of industries. From retail and FMCG (fast-moving consumer goods) to fitness and creative industries, the businesses showcased are as diverse as the women who lead them. Among the businesses being featured are:

• Get Up To Skateboard (Taranaki) – A skate school with a unique girls’ program.
• Abel Fragrance (Wellington) – A sustainable fragrance brand known for its high-quality, eco-friendly products.
• Untouched World (Canterbury) – A fashion brand with a focus on sustainable materials and ethical production.
• Art + Body Creative Studio (Bay of Plenty) – A creative studio combining art and fitness to foster community.

These are just a few of the businesses benefiting from the campaign, with representation from eight different regions of New Zealand. The campaign’s inclusivity ensures that businesses of all sizes and from diverse sectors are celebrated, showing that no matter the industry, women in New Zealand are making their mark and driving change.

Empowering Small Businesses: Visibility That Matters

For many of these businesses, the exposure offered by the campaign is a game-changer. The increased visibility on oOh!media’s national network will open new doors and connect them with broader audiences, helping them grow and thrive. Katarina Rajh, the founder of Get Up To Skateboard, a skate school that runs a specialized girls' program in Taranaki, spoke to the campaign’s impact on small businesses like hers. "Being part of this campaign means everything for small businesses like mine," she says. "Visibility is key, and the support from oOh! opens doors to a whole new audience."

This sentiment is echoed by Frances Shoemack, the founder and CEO of Abel Fragrance. Shoemack recognizes how critical this kind of exposure is for a business with global aspirations. "As a business with global ambitions, visibility in our home market is incredibly valuable," she explains. "This campaign celebrates women-led businesses of all sizes, and we’re proud to be part of a movement that champions action towards equality."

Paving the Way for Inclusivity

The 2025 International Women’s Day campaign is a shining example of how oOh!media is dedicated to ‘Making Public Spaces Better’. By driving value through initiatives like this, oOh!media is ensuring that women-led businesses are not only seen but also heard and celebrated. The campaign offers a powerful platform for conversation, encouraging both social and economic change, while also giving women entrepreneurs the recognition they deserve.

This initiative demonstrates oOh!media’s ongoing commitment to inclusivity, showing that when women are empowered and given the tools to succeed, they can make significant impacts in their communities and industries. By amplifying the voices of women entrepreneurs through their extensive DOOH network, oOh!media is leading the way in creating a more equitable and inclusive advertising landscape.

The celebration of women-led businesses on such a large, national stage marks a significant milestone, but it’s just one part of a larger movement. #AccelerateAction calls for continued action in every aspect of society, and campaigns like this are vital in ensuring that gender equality doesn’t remain an elusive goal but becomes a reality sooner than we think.