In a strategic move to expand its footprint in the digital advertising space, Eyetalk Media Ventures proudly introduces XL DOOH, a dedicated division specializing in creating iconic, large-format Digital Out-of-Home (DOOH) media. With notable success in running indoor DOOH networks across various locations, Eyetalk Media Ventures aims to elevate the urban advertising landscape with innovative technology and larger-than-life displays.

XL DOOH: Transforming Cityscapes

Buoyed by the success of its indoor DOOH network, XL DOOH has embarked on a mission to redefine outdoor advertising. The division focuses on installing impressive large-format DOOH screens in prime locations within key cities. Over the past three months, XL DOOH has already made its mark with installations such as two 750 sq. ft. screens at the PVR cineplex in Priya Highstreet, Vasant Vihar, New Delhi, and three even larger 900 sq. ft. screens in the bustling South Extension area of New Delhi.

Cutting-Edge Technology at Work

XL DOOH prides itself on using in-house technology to power its screens. The two screens at Priya Highstreet and three at South Extension are a testament to the division's commitment to technological innovation. The screens not only captivate audiences but also deliver a seamless visual experience, powered by state-of-the-art technology developed and operated by XL DOOH.

Successful Campaigns and Collaborations

Gautam Bhirani, Managing Director of Eyetalk Media Ventures, expressed enthusiasm about the venture, highlighting the remarkable surge in DOOH advertising revenue over the past two years. Bhirani emphasized the division's commitment to developing innovative digital assets, with XL DOOH already collaborating with prominent brands like Amazon Prime Video, Spotify, Kotak Mahindra Bank, Milton, Sundaram Finance, Indian Oil, Honor Smartphone, OnePlus, and Flipkart.

XL DOOH's Vision for the Future

Rahul Biswas, Group CMO of Eyetalk Media Ventures, shared insights into the division's vision. He emphasized the industry-first, state-of-the-art display screens at South Extension, manufactured by LG Electronics. These screens boast the latest LED technology, gold wiring, extremely high resolution, and lower pixel pitch, ensuring unparalleled clarity and definition in all lighting conditions.

As XL DOOH continues to push boundaries, Rahul hinted at more locations and campaigns in the pipeline, further solidifying the division's position as a pioneer in large-format LED screens.