Frequently Asked Questions
It’s an OOH campaign created by St Luke’s that encourages people to make the most of their mornings with Whole Earth peanut butter — a healthy, tasty start to the day.
The visuals transform everyday breakfast scenes into playful metaphors, such as a peanut butter bagel rising as the sun or toast as a trophy — all tied to the slogan ‘Breakfast Better’.
The campaign launched across the UK on October 6, 2025, running for four weeks across static and digital OOH formats and paid social media platforms.
The campaign was developed by St Luke’s for Whole Earth, with creative direction from Rich Denney and marketing leadership from Dan Winslet, Head of International Marketing at Whole Earth.
That breakfast can be more than a habit — it can be a moment of joy and nourishment when you add a little Whole Earth to your mornings.
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