Frequently Asked Questions
ENOUGH is a UK government campaign aimed at preventing violence against women and girls by exposing everyday behaviours that are often normalised but are, in fact, abusive.
The snake represents the creeping and insidious nature of abuse, symbolising how controlling behaviours can quietly escalate and cause harm over time.
The campaign was developed by FCB London in collaboration with the UK Home Office and organisations across the VAWG sector.
OOH placements bring the message into public spaces, confronting audiences in everyday environments where abusive behaviours are often overlooked or normalised.
The campaign aims to drive a generational shift by helping people recognise abuse early, challenge harmful behaviours, and prevent violence before it escalates.
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