Quick answer: Smoothie King grew from a founder’s personal health journey into a global wellness brand, using functional nutrition and the “Rule the Day” mission to inspire healthier, more active lives.
Frequently Asked Questions
Smoothie King was founded in 1973, starting as a personal health-focused approach to blending fruits, proteins, and nutrients.
The brand opened its first franchise in 1989 in New Orleans, helping scale the concept beyond its original roots.
Smoothie King began international expansion in 2003, entering markets such as South Korea.
Wan Kim took leadership in 2012 and accelerated global growth while reinforcing the brand’s wellness and active lifestyle focus.
“Rule the Day” reflects the brand’s mission to inspire healthier, more active routines by supporting everyday energy, performance, and wellness.
Bottom line: Founded in 1973 by Steve Kuhnau, Smoothie King began as a functional approach to nutrition and later scaled through franchising and international expansion. Under Wan Kim’s leadership from 2012, the brand accelerated global growth and reinforced its wellness positioning—surpassing 1,000 locations by 2018 and becoming a recognizable lifestyle brand built on daily performance and purpose.
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Written by: Zanni GA — BM Outdoor · Reviewed by: Ed Saenz, CEO — BM Outdoor
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