Sometimes, out-of-home advertising doesn’t need to shout — it just needs to show up at the right place, at the right time. That’s exactly what: achieved with its Christmas NFL push, using OOH to turn anticipation into momentum.
Positioned near: in Minneapolis, the campaign became part of the fan journey — not just a message, but a presence.
OOH built around place and timing
For #ChristmasGameDay, Netflix leaned heavily into two fundamentals of effective outdoor advertising: location and timing.
The display near the stadium wasn’t static. It evolved throughout the holiday season, gradually building excitement as game day approached. Each phase reinforced the same idea: something big is coming — and it’s happening here. 
Meeting fans where the moment happens
Stadiums are more than venues — they’re emotional hubs. By placing OOH directly along the path of fans heading to the game, Netflix ensured the message wasn’t just seen, but felt.
This kind of placement transforms outdoor media from background noise into part of the live sports ritual, capturing attention at a moment when fans are already fully engaged.
From awareness to momentum
What makes this execution stand out isn’t scale alone — it’s sequencing. The gradual evolution of the display mirrored the countdown to kickoff, allowing OOH to build anticipation over time rather than relying on a single impact moment.
By the time game day arrived, the message felt familiar, expected, and perfectly timed — turning a single media placement into sustained momentum.
OOH as a live sports amplifier
As Netflix prepares to broadcast NFL games live for the first time, this campaign reinforces the role of OOH as a bridge between digital platforms and physical experiences.
Outdoor advertising doesn’t compete with streaming — it complements it, grounding digital content in real-world moments where emotion, crowd energy, and context collide.
Why this execution works
This campaign is a reminder that great OOH doesn’t always rely on complexity. It succeeds when it understands where people are, what they’re feeling, and when they’re most receptive.
By showing up at the stadium, evolving with the season, and aligning perfectly with game day energy, Netflix demonstrated how outdoor advertising can turn visibility into impact — and moments into movement.
FAQs about this campaign
What is Netflix’s NFL Christmas OOH campaign?
It’s a strategic outdoor advertising execution placed near a major NFL stadium to promote Netflix’s first-ever live NFL games on Christmas Day.
Why is this campaign significant?
Because it marks Netflix’s entry into live NFL broadcasting and uses OOH to anchor a digital streaming moment in the real world.
How does location enhance the impact?
By placing the billboard near a stadium, the campaign meets fans where emotions and anticipation are already high.
What role does timing play?
The display evolved throughout the holiday season, building momentum as Christmas and game day approached.
What can brands learn from Netflix’s approach?
That combining timing, place, and cultural relevance can turn OOH into a powerful amplifier for digital-first platforms.
Craft emotive OOH that resonates
Explore high-visibility print and OOH formats that elevate brand values and recall.
