Claude AI launches its bold 'Keep Thinking' OOH campaign in Times Square, using massive billboards to reinforce its role as the AI for problem solvers.

A Bold Statement in the Heart of NYC

In the city that never sleeps, few places carry the advertising power of Times Square. Claude AI, the artificial intelligence developed by Anthropic, has taken over this iconic location with its bold "Keep Thinking" campaign. Stretching across massive billboards, the campaign introduces Claude as “The AI for problem solvers.”

Why 'Keep Thinking' Resonates

The minimalist yet powerful message, “Keep Thinking”, directly appeals to innovators, creators, and problem solvers. Instead of overwhelming visuals, the campaign uses simplicity, bright colors, and a clear value proposition to cut through the noise of Times Square’s bustling advertising environment.

In a space crowded with entertainment, retail, and lifestyle advertising, Claude’s positioning speaks directly to the tech-savvy, forward-thinking audiences passing through every day.

Huge Claude ad at Times Square in New York
AI is everywhere now https://t.co/UZAVaPvgqq pic.twitter.com/RWLPCdyCKt

— Kris Kashtanova (@icreatelife) August 9, 2025

Times Square as a Global Stage

Advertising in Times Square is more than just visibility—it’s a global statement. With millions of impressions daily, the campaign solidifies Claude’s role not only in the AI industry but also in mainstream cultural awareness.

This OOH strategy demonstrates how technology companies can leverage billboard advertising to reach diverse audiences and build credibility beyond digital channels.

What This Means for Outdoor Advertising

Claude’s campaign shows the enduring power of billboards in an increasingly digital world. By partnering with top Outdoor advertising companies, brands can transform prime urban spaces into high-impact storytelling platforms.

For businesses searching advertising companies near me, this campaign is a perfect example of how a simple yet bold creative idea, amplified by strategic placement, can achieve global resonance.