Canadians don’t have to look far to find proof that FUZE Iced Tea is the country’s #1 iced tea. With its legacy of flavour and refreshing taste, FUZE has launched a bold new campaign titled “Flavour Delivered” — bringing great taste right to Canadians’ doorsteps through an innovative partnership with SkipTheDishes.

Created by WPP Open X and led by VML, the campaign turns real delivery photos from SkipTheDishes couriers into vibrant OOH, digital, and social ads that celebrate FUZE Iced Tea as the perfect pairing for every meal.

Flavour delivered to your doorstep

Building on the momentum of FUZE Iced Tea’s previous activation, “The Great Flavour Run”, this campaign celebrates the joy of sharing great taste across communities — with a creative twist that makes everyday deliveries part of the storytelling.

The concept taps into a universal curiosity: when you see a food delivery at your neighbour’s door, you can’t help but wonder what’s inside. FUZE Iced Tea uses that moment to showcase its versatility, featuring authentic courier photos that capture meals from local restaurants paired perfectly with the brand’s refreshing iced tea.

From ramen to poutine — flavour meets versatility

Each ad in the “Flavour Delivered” campaign transforms real doorstep photos into visual celebrations of Canada’s diverse dining culture. From comforting bowls of ramen to iconic poutine, the campaign showcases how FUZE Iced Tea complements every cuisine.

Matthew Ross, Director of Marketing at Coca-Cola Canada, shared: “At FUZE Iced Tea, we love sharing great flavour, and featuring Canada’s vibrant local restaurant scene alongside FUZE felt like the perfect way to bring that to life. This campaign proves that FUZE is the ultimate companion to any meal.”

The authentic, user-generated nature of the images gives the campaign a personal, nostalgic touch — making it feel less like advertising and more like a genuine slice of Canadian life.

Turning everyday deliveries into storytelling

For Graham Lang, Chief Creative Officer at VML Canada, the brilliance of the campaign lies in its simplicity: “We set out to tell everyone that FUZE is Canada’s best-selling iced tea, and we realized the proof was already on people’s doorsteps.”

The partnership between FUZE and SkipTheDishes extends beyond visuals. Canadians are encouraged to share their own flavour pairings — featuring FUZE Iced Tea alongside their favourite dishes — for a chance to win $25 Skip vouchers.

This participatory angle transforms the campaign into a nationwide flavour celebration, blending digital engagement with physical experiences.

Digital OOH and social-first storytelling

Running nationwide until the end of the month, “Flavour Delivered” integrates digital out-of-home with social media storytelling. Real courier photos featuring FUZE Iced Tea now appear on billboards, online platforms, and user feeds across Canada.

The campaign not only reinforces FUZE’s position as Canada’s #1 iced tea, but also celebrates creativity rooted in authenticity — proving that sometimes, the best brand stories start right at your doorstep.

Final reflection

With “Flavour Delivered”, FUZE Iced Tea redefines how OOH and social media can merge to tell stories grounded in everyday life. By turning authentic delivery moments into national ads, the brand celebrates community, culture, and creativity in one refreshing campaign.

Sometimes, flavour isn’t just tasted — it’s delivered.