Frequently Asked Questions
IKEA launched a billboard near Santiago Bernabéu ahead of El Clásico, encouraging Real Madrid and FC Barcelona to ‘resolve matters off the field.’
Because it goes beyond product promotion, turning an intense sports rivalry into a message about conversation, respect, and togetherness through OOH creativity.
The banner was installed directly across from the Santiago Bernabéu Stadium in Madrid for maximum visibility during the build-up to El Clásico.
It reintroduces the tradition of pre-match meals between the clubs’ boards, using humor and simplicity to promote harmony and human connection.
That outdoor advertising can deliver more than awareness — it can shape culture, inspire empathy, and spark dialogue in moments of high emotion.
Ready to advertise outdoors?
BM Outdoor plans, buys and prints OOH campaigns across all 50 states. Request a free quote with no commitment.
Comments
Be the first to comment.