Jordan Brand illuminated New York’s skyline with 3,000 drones for “The One” finals, merging sports, technology, and outdoor advertising innovation.
A skyline transformed at Pier 17
The show took place at Pier 17, one of Manhattan’s most iconic cultural venues, where the New York skyline itself became a canvas. The evening concluded with the message “Greatness is watching”, followed by the glowing words “The One”. By embedding its brand philosophy directly into the city’s atmosphere, Jordan Brand created an unforgettable OOH moment that transcended traditional advertising.
World-class production and collaboration
The drone choreography was directed by LunaLite, a leader in drone entertainment, alongside Amazing Drone Shows and creative powerhouse Wieden+Kennedy. Their combined expertise ensured that the performance was not only technically flawless but also emotionally powerful. Every sequence was designed to surprise, inspire, and reinforce the Jordan Brand narrative of legacy and excellence.
The One: a global one-on-one competition
More than just a show, The One represents Jordan Brand’s mission to spotlight basketball talent worldwide. The competition gathers elite one-on-one players from over 15 cities, creating a global platform for rising stars. In only its second edition, the tournament has already positioned itself as a cultural event that merges athletic competition with immersive brand experiences. By pairing the intensity of the game with an epic drone display, Jordan Brand extended the reach of the tournament far beyond the court.
Why this campaign matters
In the era of OOH and DOOH innovation, Jordan Brand’s drone show set a new bar for what sports marketing can achieve. Traditional billboards have long dominated urban advertising, but this event demonstrated how dynamic aerial media can capture attention in ways static visuals cannot. The New York audience didn’t just see an ad—they lived an experience that will be remembered, shared, and amplified across social media.
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