Frequently Asked Questions
It’s a playful OOH campaign that gives the Colonel a hockey smile—missing two teeth—to celebrate Canada’s passion for the sport and its sense of humour.
The campaign was developed by Courage, KFC Canada’s creative agency of record, and directed by Canadian filmmaker Mark Bone.
The Colonel’s hockey smile appears across Canada on billboards, store signage, packaging, rink boards, social media, and even jumbotron footage.
Because it embraces hockey, one of Canada’s strongest cultural symbols, and ties it to KFC’s brand personality of grit, fun, and authenticity.
That simple visual ideas grounded in national culture can become powerful storytelling tools, making OOH campaigns both memorable and emotionally resonant.
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