Meet Kikz’s Bold New Identity
Meet Kikz’s Bold New Identity · · 2 min read · By BM Outdoor Editorial

Meet Kikz’s Bold New Identity

BM Outdoor Editorial 2 min read #OOH #Outdoor Advertising

Kikz lands in Spain with zebra-inspired packaging, bold cold brew, and a colorful identity designed to energize Gen Z with ethical ingredients.

A Bold, Refreshing Design for Hot Days

As summer heat rolls in, Kikz arrives with a brand identity that feels as fresh as its fizzy cold brew. The new packaging is a visual blast of color, designed by La Mary Studios to wake up even the sleepiest souls—both with its design and its caffeine kick. The entire identity draws inspiration from the animal with the strongest kick in the wild: the zebra.

Zebra Stripes as a Visual Signature

Kikz plays boldly with black and white stripes that mimic a zebra’s coat. This isn’t just eye-catching—it’s a core element of the branding, bringing energy and motion to every can and every ad. The name "Kikz" itself ties perfectly with this wild, untamed concept aimed at making a striking first impression in the crowded beverage market.

Designed for Gen Z, Ethically Brewed

The product isn’t just about style—it’s made for young consumers who want something real. Kikz is a fizzy cold brew made from ethically sourced coffee and boosted with natural energizers like L-Theanine and Ginseng. It’s a thoughtful, modern alternative for a generation that values both performance and purpose. Kikz cold brew zebra packaging design

Concept Ads with Real Zebras and Witty Headlines

To launch the brand, Kikz created a fun, conceptual advertising campaign where the cans appear to interact with an actual zebra. The visuals are playful, loud, and impossible to ignore—perfect for social media virality. Clever, cheeky headlines round out the campaign, ensuring that Kikz makes noise from day one.

Fresh, Fun, and Unforgettable

Kikz isn’t just another energy drink. It’s a bold visual identity, a conscious cold brew, and a brand full of character. With its striking zebra visuals, ethical values, and engaging storytelling, Kikz is kicking its way into the Spanish market with serious flair.

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Written by: BM Outdoor Editorial

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