Frequently Asked Questions
It’s Las Vegas’ new cross-channel brand platform, celebrating the city’s many ‘fabulous’ sides with bold creative and experiential activations.
To capture the authentic glow of classic Vegas signage while using efficient, modern engineering—a tactile statement in a digital-first ad world.
At Las Vegas Raiders Stadium and Harry Reid International Airport, before expanding to a high-profile OOH installation on Sunset Boulevard in Los Angeles.
Craftsmanship. The custom build mimics neon in a physical, tactile way—turning the billboard into an experience that invites organic sharing.
Fuse heritage cues with contemporary craft, use iconic locations for cultural relevance, and design OOH that’s experiential across OOH, DOOH, and social.
Ready to advertise outdoors?
BM Outdoor plans, buys and prints OOH campaigns across all 50 states. Request a free quote with no commitment.
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