Frequently Asked Questions
It’s the brand’s first major OOH campaign in the UK, using upside-down billboards to announce that Australia’s favorite chocolate biscuit has finally arrived for British consumers.
The campaign was developed by the independent creative agency Insiders, known for playful, high-impact outdoor storytelling.
The upside-down format is a visual pun on Australia being ‘Down Under,’ turning a cultural nickname into a fun and eye-catching creative execution.
Across high-traffic areas in London, where the humorous visuals engage both locals and tourists with the brand’s distinctive charm.
Its simplicity and wit — instead of complex visuals, it uses one smart idea to spark curiosity and make Tim Tam instantly memorable in a new market.
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