To honor 100 years of the Deutsches Museum, KesselsKramer launched a vibrant OOH campaign celebrating the inventions that changed the world.

When it comes to impactful storytelling, few formats rival billboard advertising. That’s exactly the route Amsterdam-based KesselsKramer took for the 100th anniversary of the Deutsches Museum, one of the most influential science and technology museums in the world. Their latest campaign brings science to the streets—literally.

100 Years of Discovery, Told Through 100 Outdoor Displays

From smartphones to bridges, painkillers to particle physics, the campaign celebrates the 100 inventions that revolutionized our lives. Rather than limiting this tribute to within the museum walls, KesselsKramer elevated these objects onto colorful pedestals displayed throughout digital out-of-home (DOOH) formats and traditional billboard advertising.

The installations form a striking "100" — a visual wordmark that ties the entire campaign together. This bold creative not only drives public attention but reflects how OOH advertising continues to be a canvas for cultural and educational storytelling.

Linking Past Breakthroughs to Modern Media

Since opening in 1925, the Deutsches Museum has grown to encompass over 125,000 scientific objects and 991,000 library items. This campaign is not just about a museum milestone — it’s a reminder of how scientific advancements have shaped everyday life, from the cars we drive to the coffee we sip.

And how better to spotlight these advancements than with strategically placed billboards, display banners, and immersive DOOH installations? These formats connect passersby to the legacy of science, right where they live and work.

A Creative Continuation of "ALL is Science"

Building upon the “ALL is Science” brand platform launched in 2022, this anniversary campaign embraces every touchpoint: outdoor advertising, online videos, museum banners, and social media. It’s a prime example of creative consistency across OOH media—where design, storytelling, and public engagement merge.

For brands considering their next move, this campaign is proof that billboard advertising rates are a worthy investment when paired with powerful storytelling.

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