A Fresh Take on Outdoor Advertising That Breaks Through the Noise

The brand Airwaves recently launched a refreshing and witty campaign titled “Airwaves Brings A Menthol Thrill To Life's Boring Moments”, developed by creative agency T&Pm. The campaign creatively showcases how a simple mint can transform mundane daily routines into exhilarating moments.

Executed through billboard advertising, bus shelter ads, and striking DOOH (digital out of home) formats, this campaign brings energy to city streets and public transit spaces. By targeting commuters and pedestrians with engaging visuals and punchy messaging, Airwaves successfully grabs attention and leaves a lasting impression.

Bold Design and Real-World Relevance

What makes this campaign truly stand out is its combination of smart design and emotional resonance. Each billboard, bus stop ad, or transit shelter advertising panel is strategically placed and visually impactful, offering a breath of fresh air to those navigating busy urban environments.

The campaign leverages:

• Highway billboard advertising

• Billboards for lease in urban cores

• Bus stop shelter advertising

• Transit advertising and bus ads

• DOOH ads that are bright, dynamic, and contextual

This layered approach maximizes reach and reinforces the core message of a brand that brings a refreshing break to the everyday.

Why Airwaves' Outdoor Campaign Works

1. Diverse media formats: From traditional billboard rentals to modern transit shelter ads, the campaign embraces a wide array of OOH placements.

2. Smart use of DOOH: Digital out of home media allows for tailored messages by time of day, location, or audience.

3. Contextual creativity: Turning bland cityscapes into exciting storytelling platforms that resonate with passersby.

This campaign is a great reference point for marketers curious about:

• Billboard advertising prices

• Toronto billboard advertising

• How much does a billboard cost

• Billboard rates and billboard ad price

• Outdoor advertising costs

• Transit shelter advertising and bus stop ad formats

How Much Does a Billboard Ad Cost?

The billboard advertising cost can vary widely based on format and location. In a city like Toronto, prices typically range from $2,000 to $15,000 CAD per month. If you're asking how much does a billboard cost, or comparing billboard expenses, this campaign shows how a well-thought-out creative strategy can make every dollar count.

Even bus shelter advertising and transit ad spaces provide cost-effective options with high exposure for brands looking to stand out in competitive markets.

Final Thoughts: Refreshing Creativity in Public Spaces

Airwaves proves that with the right creative approach, outdoor advertising can be both impactful and refreshing. Whether you're looking into billboard ad cost, billboards for lease, or effective OOH advertising examples, this campaign serves as a top-tier model for out-of-home success.

If you're planning your next move in out of home marketing, take inspiration from this brand’s clever use of outdoor media to engage the public — one fresh breath at a time.