Amazon Ads reinvents modern media planning

Amazon Ads launches a magical, full-funnel campaign across the globe to inspire marketers with emotion, storytelling, and data-driven advertising tools.

New campaign brings storytelling and scale to modern media planning

The more media plans you build, the more predictable they feel—until now. Amazon Ads just launched “Make Media Magic,” a global campaign that blends data, creativity, and emotion into one seamless experience. Developed by Anomaly, the campaign transforms traditional ad buying into a full-funnel journey with surprising, memorable touchpoints—showing marketers how media can inspire again.

Full-funnel storytelling from a hero’s journey

At the center is a poetic 65-second hero film, featuring a veteran marketer whose routine is shaken by the magic of Amazon Ads. Her campaign comes to life through a dynamic full-funnel canvas that includes a 30-second ad and three 15-second spots. These highlight the platform’s premium third-party ad supply, trillions of audience signals, and full-funnel capabilities. With elegant visuals and rhyme-driven narration, it reminds us that imagination is still a marketer’s greatest tool.

Global rollout across digital and connected platforms

The campaign appears across Amazon Ads Streaming TV, online video (OLV), high-impact digital display, device media, and social platforms. It launched on May 19 in the U.S. and Canada, and will expand to the UK, Germany, Italy, Brazil, Australia, Spain, and France starting June 2.

Connection with billboard advertising prices and trends

Even if your focus is offline—like billboard advertising—this campaign offers valuable lessons. Blending emotion, storytelling, and audience targeting is key to success in any format. If you're researching billboard advertising prices or looking for better billboard advertising rates, this campaign reminds us to think beyond placement and lean into narrative.

Final thought: a rebirth of media planning

“Make Media Magic” challenges the status quo and inspires marketers to blend emotional connection with performance. Amazon Ads is leading by example—empowering advertisers to think bigger, work smarter, and spark wonder. For more insights into media innovation, outdoor trends, and creative campaigns.

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Amazon Ads Makes Media Magic Again

Zanni GA. 05/19/2025

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