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How to maximize the efficiency of LED screens (DOOH)

Discover how Aspall's innovative digital outdoor advertising campaign maximized sales during summer by targeting key moments and using programmatic strategies.

The Digital Evolution of Outdoor Advertising

If you’re looking for an example that demonstrates the digital evolution of outdoor advertising, then this is it. For many brands in the alcohol category, there are several elements to consider when planning how to succeed during the peak summer season. Reaching as many potential customers as possible, connecting with key drinking occasions, and supporting both on-trade and off-trade distribution is essential.

Dynamic Strategy with DOOH

Through the flexibility of Digital OOH (digital out-of-home), coupled with data-led planning and smart programmatic buying, Aspall created the perfect play to set themselves up for success. Their campaign kicked off at the start of summer with a burst of activity designed to serve a dual role.

On-trade support ensured that OOH was optimized for both their audience and distribution, while off-trade utilized a dynamic data feed to call out the nearest Tesco stockist to the poster location, helping bridge the gap between mental and physical availability.

Perfect Timing for Success

The decision to display DOOH after midday ensured further alignment with key purchase moments. Unsurprisingly, Aspall’s data shows a spike in sales during hot weather. With the British summer being typically unpredictable, the addition of programmatic OOH gave them the ability to increase their share of voice in these crucial moments throughout the summer.

This fine-tuned approach even accounted for regional variations, with manual adjustments made as average temperatures increased month on month.

Conclusion

In summary, Aspall’s campaign demonstrates how innovation in outdoor advertising, especially through DOOH, can have a significant impact on sales. By understanding billboard advertising costs, brands can plan effective strategies that maximize their market presence. So, if you’re considering investing in outdoor advertising, be sure to evaluate the available options, including billboard prices and various forms of outdoor advertising.

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Why choose BM Outdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor advertising services:

    Outdoor Advertising Options

    Explore key OOH formats by category and jump into details for specs, placements, and availability.

    Billboards

    Billboards are large outdoor advertising structures that attract attention from drivers and pedestrians. They provide an excellent platform for brands to showcase their message to a wide audience.

    Posters

    Posters are versatile advertising formats typically used in high-traffic areas. They can effectively convey promotional messages or branding with striking visuals.

    Transit Advertising

    Transit advertising takes advantage of public transport systems to reach commuters. It includes ads on buses, subway stations, and shelters, ensuring maximum visibility to a diverse audience.

    Specialty Advertising

    Specialty advertising encompasses unique formats, such as murals and kiosks, which can provide a creative and engaging way to connect with consumers in specific locations.

     

    Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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