Casetify’s Travel Pop-Up Takes Off in Shanghai

Discover how Casetify redefined travel retail with a creative pop-up at Jing’an Kerry Center.

From Luggage to Lifestyle—Casetify Redefines Travel Retail

Casetify has officially landed in Shanghai with an eye-catching travel-themed pop-up at the prestigious Jing’an Kerry Center, celebrating its new line of resilient, anti-fall suitcases and accessories. The brand’s bold move combines functionality, fashion, and immersive design, capturing attention in a city known for innovation and retail luxury.

Set in a stylized airport terminal, the pop-up transforms everyday travel rituals—like check-in counters, baggage carousels, and boarding passes—into a multi-sensory brand journey. This activation is more than a product launch; it’s a narrative-driven environment that exemplifies how physical spaces can tell stories.

Immersive Marketing: Where Design Meets Outdoor Advertising

Casetify’s installation isn’t just about retail—it’s a masterclass in immersive brand storytelling. Visitors can personalize accessories, explore interactive stations, and engage with the campaign theme: “Start with resilience, defined by me.” This message aligns perfectly with the brand’s identity—blending self-expression with sturdy, stylish protection.

This kind of experiential pop-up echoes what we often see in billboard advertising: large-format, high-impact visuals, bold design, and emotional storytelling.

Strategic Placement = Maximum Impact

For brands considering billboard advertising rates, Casetify’s campaign serves as inspiration. Placing an installation in a high-traffic retail hub like Jing’an Kerry Center ensures not just visibility but high dwell time—key for brand recall. Similarly, OOH advertising succeeds when campaigns blend placement, creativity, and consumer interaction.

Why It Matters for Billboard Advertising

While Casetify’s pop-up lives indoors, the impact and logic reflect the best practices of outdoor advertising:

Large-format visuals (suitcases as canvases)
Consumer engagement (interactive customization)
Message clarity (“Resilience. Defined by me.”)

These are the same principles that drive successful billboard advertising in cities around the world. Whether in Shanghai or your city, billboard strategies work best when they connect emotionally, visually, and contextually.

Conclusion: The Future of Retail Meets Outdoor Impact

Casetify's Shanghai activation proves that when creative vision meets strategic placement, the result is powerful, memorable marketing. Whether through a branded pop-up or a towering billboard, today's top brands understand that visibility is about more than being seen—it's about being felt.

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BM Outdoor for your outdoor advertising?

Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
Affordable for all: We offer options that fit all budgets and types of businesses.
Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor advertising services:

Outdoor Advertising Options

Billboards

Billboards are large outdoor advertising structures that attract attention from drivers and pedestrians. They provide an excellent platform for brands to showcase their message to a wide audience.

Billboard

Digital Billboard

Wallscape

Digital Wallscape

Posters

Posters are versatile advertising formats typically used in high-traffic areas. They can effectively convey promotional messages or branding with striking visuals.

Poster

Junior Poster

Digital Poster

Transit Advertising

Transit advertising takes advantage of public transport systems to reach commuters. It includes ads on buses, subway stations, and shelters, ensuring maximum visibility to a diverse audience.

Transit Shelter

Digital Transit Shelter

Bus

Specialty Advertising

Specialty advertising encompasses unique formats, such as murals and kiosks, which can provide a creative and engaging way to connect with consumers in specific locations.

Mural

Kiosk

Bike Share

Airport

Urban Panels

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign

Files

January 2024 February 2024 March 2024 April 2024 May 2024 June 2024 July 2024 August 2024

Casetify Launches Immersive Travel Pop-Up at Jing’an Kerry Center

Zanni GA. 05/22/2025

Social Media