Black Friday 2025

Buy Attention While It's Cheap

Black Friday only - lock your OOH campaign for 3 months and get 10% OFF. Fewer brands advertise now. That's your window to own the streets.
When everyone cuts spend, you take market share.
Offer ends Nov 28, 2025 at 11:59 PM. Secure My Billboard
-- Days
-- Hours
-- Minutes
-- Seconds
Celebrating Thanksgiving

Celsius ignited Super Bowl excitement in New Orleans with bold outdoor ads for their new Sparkling Cherry Cola flavor, creating buzz and brand awareness.

Celsius Lights Up New Orleans with Super Bowl Buzz

The Super Bowl isn’t just about football—it’s about the energy, the excitement, and the unforgettable experiences. This year, Celsius turned up the hype in New Orleans with the launch of their latest flavor, Sparkling Cherry Cola. As fans gathered in anticipation of the big game, Celsius made sure their presence was felt with an eye-catching outdoor advertising campaign that had everyone in NOLA buzzing.

A Bold Flavor for a Big Game

Celsius has built a reputation for creating energy drinks that fuel active lifestyles, and their newest addition, Sparkling Cherry Cola, is no exception. With zero sugar and a refreshing twist on a classic soda flavor, this new release was the perfect match for the Super Bowl excitement. Whether fans were tailgating, watching from their favorite bar, or exploring the streets of New Orleans, Celsius made sure they had a flavorful way to keep their energy levels high.

The Power of Outdoor Advertising

One of the most effective ways to create brand awareness during major events like the Super Bowl is through billboard advertising and bus shelter ads. The Celsius campaign took full advantage of high-traffic locations, placing strategically positioned billboard ads in the heart of New Orleans. These eye-catching displays featured the sleek can design, a refreshing glass of Cherry Cola, and the bold branding that Celsius is known for.

Outdoor advertising remains a powerful tool for brands looking to make an impact. Unlike digital ads that can be skipped or ignored, a well-placed billboard or transit ad reaches audiences when they’re out and about, engaged with their surroundings. For Celsius, this meant putting their product directly in front of thirsty football fans who needed a boost.

Why New Orleans?

New Orleans is known for its vibrant energy, making it the perfect backdrop for a high-energy drink launch. With thousands of visitors in town for the Super Bowl festivities, the city became a hotspot for marketing opportunities. Celsius wasn’t just advertising; they were integrating into the culture of the event, ensuring that their brand became a part of the celebration.

Creating a Lasting Impression

The buzz around Celsius’ Sparkling Cherry Cola extended beyond the streets. Social media lit up with excitement as fans shared images of the bold outdoor ads, tagging Celsius and spreading the word. In today’s world, a successful OOH (Out-of-Home) campaign isn’t just about visibility—it’s about engagement. By tapping into the energy of the Super Bowl and placing their campaign in key locations, Celsius ensured that their latest flavor launch became a conversation starter.

Final Thoughts

Celsius’ Super Bowl campaign in New Orleans is a perfect example of how strategic outdoor advertising can amplify brand awareness. By leveraging the city’s energy, targeting the right audience, and delivering a product that fits the occasion, Celsius made a powerful impact. If the excitement surrounding Sparkling Cherry Cola is any indication, this new flavor is set to become a fan favorite.

So, are you ready to fuel up with Celsius? Keep an eye out for their latest campaign, grab a can of Sparkling Cherry Cola, and experience the hype for yourself!

 

Billboard / Outdoor Advertising Locations | BM Outdoor

Filters

Map will load when visible…

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BM Outdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor advertising services:

    Outdoor Advertising Options

    Explore key OOH formats by category and jump into details for specs, placements, and availability.

    Billboards

    Billboards are large outdoor advertising structures that attract attention from drivers and pedestrians. They provide an excellent platform for brands to showcase their message to a wide audience.

    Posters

    Posters are versatile advertising formats typically used in high-traffic areas. They can effectively convey promotional messages or branding with striking visuals.

    Transit Advertising

    Transit advertising takes advantage of public transport systems to reach commuters. It includes ads on buses, subway stations, and shelters, ensuring maximum visibility to a diverse audience.

    Specialty Advertising

    Specialty advertising encompasses unique formats, such as murals and kiosks, which can provide a creative and engaging way to connect with consumers in specific locations.

     

    Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign

    Files

    January 2024 February 2024 March 2024 April 2024 May 2024 June 2024 July 2024 August 2024