Cheese, QR Codes & Bus Stops: Billboard Magic

Heumilch and Gewista surprised commuters with cheese-themed bus shelter advertising..

A Delicious Twist to Outdoor Advertising

Imagine waiting for your bus and being greeted not just by an ad—but by cheese! That’s exactly what happened with this eye-catching bus shelter campaign from Gewista and ARGE Heumilch. Transforming a simple public space into a branded experience, the campaign gave commuters a fun way to interact by scanning a QR code for a chance to win one of 100 wheels of cheese!

How This Campaign Elevates Billboard Advertising Rates

Creative and immersive campaigns like this are a great example of how billboard advertising prices reflect not just placement—but impact. When your ad becomes a talking point, your billboard advertising rates turn into smart investments. Bus shelters and transit zones are especially powerful for engagement when paired with gamified elements like QR codes and giveaways.

What Brands Can Learn from Heumilch’s OOH Strategy

This activation didn’t just stop people—it made them smile, interact, and remember the brand. That’s the magic of out-of-home advertising (OOH) when executed creatively. Heumilch capitalized on real-world presence, while Gewista ensured perfect placement and execution.

 

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