Black Friday 2025

Buy Attention While It's Cheap

Black Friday only - lock your OOH campaign for 3 months and get 10% OFF. Fewer brands advertise now. That's your window to own the streets.
When everyone cuts spend, you take market share.
Offer ends Nov 28, 2025 at 11:59 PM. Secure My Billboard
-- Days
-- Hours
-- Minutes
-- Seconds
Celebrating Thanksgiving

Coca-Cola Zero celebrates 20 years with a striking OOH campaign in Rathmines, featuring a 3D can and ice-like cubes to engage the Gen Z audience.

Coke Zero Brings Icy OOH Moments to Rathmines

Coca-Cola Zero Sugar is celebrating 20 years since its global launch with an exciting new Out of Home (OOH) campaign in collaboration with Posterplan Ireland and Essencemediacom. Building on the success of last year's “Take a Taste” series, this campaign highlights both zero-sugar and zero-caffeine features of the beverage, with the tagline “Best Coke Ever?”—a bold question that's taking the streets by storm.

A Striking 3D Installation

The campaign kicks off with a stunning 3D display atop a bus shelter on Rathmines' vibrant main street, an area famous for its student-heavy crowd. The eye-catching installation features a large Coca-Cola Zero Sugar can surrounded by oversized, ice-like cubes that light up at night, ensuring the installation remains visible even as the evenings grow shorter. This special build captures the attention of passersby, providing a memorable experience for the community.

Supporting the Bigger Picture

This attention-grabbing display is part of a broader OOH campaign, with Posterplan collaborating with XL Media for production and JCDecaux as the media owner. This multi-channel approach has been key to ensuring that Coca-Cola Zero Sugar's presence is felt far and wide, both on the streets and across digital platforms.

Coca-Cola’s Commitment to Engaging Gen Z

Rebekah Hitchmough, marketing manager at Coca-Cola, shared her enthusiasm: “We’re thrilled with how this standout ‘Best Coke Ever?’ special build came to life in Rathmines. With Coca-Cola Zero Sugar as the hero, this was part of the final burst for our Gen Z-centric campaign that included a strategic media plan via Digital, Social, OOH & TV, influencer strategy with a PR stunt, and a nationwide sampling plan. Encouraging our target audience to try the ‘Best Coke Ever?’ has been our ultimate goal, and collaborating with Essencemediacom, XL Media, Posterplan, and JCDecaux has made this campaign a success we are all really proud of.”

Connecting with the Community

Sean Foran, client manager at Posterplan, emphasized the importance of reaching Gen Z in the fast-paced world they live in: “We wanted to bring something striking to Rathmines that captures the vibrant energy of the area and connects with the target audience. Gen Z is always on the go, so reaching them where they are is essential. By showcasing Coca-Cola Zero Sugar in such a prominent way, we’re not just promoting a product; we’re engaging the community. Collaborating with Essencemediacom, XL Media, and JCDecaux has allowed us to release our creative side and have some fun with this campaign.”

OOH: A Powerful Channel for Gen Z

Cathal O’Donovan, account director at Essencemediacom, highlighted the value of OOH media: “With a need to capture the attention of Gen Z in the digital age, OOH remains one of the best channels to drive impact. Working with our partners Posterplan and XL Media, we wanted to create something in a youthful area that couldn’t be missed, and this was absolutely achieved. Is this the Best Coke Ever? I think so!”

This collaboration between Coca-Cola, Posterplan, Essencemediacom, XL Media, and JCDecaux has resulted in a vibrant and impactful campaign that perfectly blends creativity with engagement, showcasing the power of OOH to reach and inspire a dynamic audience.

 

Billboard / Outdoor Advertising Locations | BM Outdoor

Filters

Map will load when visible…

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BM Outdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor advertising services:

    Outdoor Advertising Options

    Explore key OOH formats by category and jump into details for specs, placements, and availability.

    Billboards

    Billboards are large outdoor advertising structures that attract attention from drivers and pedestrians. They provide an excellent platform for brands to showcase their message to a wide audience.

    Posters

    Posters are versatile advertising formats typically used in high-traffic areas. They can effectively convey promotional messages or branding with striking visuals.

    Transit Advertising

    Transit advertising takes advantage of public transport systems to reach commuters. It includes ads on buses, subway stations, and shelters, ensuring maximum visibility to a diverse audience.

    Specialty Advertising

    Specialty advertising encompasses unique formats, such as murals and kiosks, which can provide a creative and engaging way to connect with consumers in specific locations.

     

    Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign

    Files

    January 2024 February 2024 March 2024 April 2024 May 2024 June 2024 July 2024 August 2024