Garnier Unveils Anamorphic OOH Experience in Melbourne and Auckland via MADE THIS

Garnier, in collaboration with the production company MADE THIS, has launched an innovative OOH (Out-Of-Home) experience across Australia and New Zealand, featuring cutting-edge anamorphic illusions and eye-catching visuals. The campaign runs from November 11th to 17th, 2025, showcasing the brand's new Vitamin C* Daily Tinted Fluid with SPF50+.

Anamorphic Illusions in Melbourne and Auckland

In Melbourne, pedestrians on Swanston Street will experience a striking anamorphic illusion that brings the new Garnier Vitamin C* Daily Tinted Fluid to life. This captivating visual effect highlights the product’s unique blend of tinted glow and SPF50+ protection, seamlessly integrating skincare into daily routines. Meanwhile, in Auckland, a bold 3D billboard will stand in Auckland Central, further emphasizing the innovative product launch.

Elevating the OOH Experience

Garnier partnered with MADE THIS following the success of their previous OOH campaign for Kérastase, aiming to elevate the brand’s outdoor advertising presence. Alexander Bachem, Marketing Director at Garnier, expressed his excitement for the collaboration: "We are thrilled to introduce the Vitamin C* Daily Tinted Fluid with SPF50+ to our consumers. This product is a perfect blend of innovation and skincare, offering powerful protection with a touch of radiance."

Bachem added, "The collaboration with the MADE THIS team on the creative launch assets has been instrumental in bringing this vision to life. We’re excited to share it with our loyal customers and those discovering Garnier for the first time."

Seamless Execution and Creativity

Dana Del Rosso, Brand Manager at Garnier, also shared her satisfaction with the final result: "We’re extremely pleased with how the creative vision has come together for the launch of our Vitamin C* Daily Tinted Fluid with SPF50+. The MADE THIS team has been exceptional throughout the entire process, making what could have been a complex task feel seamless."

Del Rosso continued, "Their attention to detail, responsiveness, and creative expertise have helped us bring our product to life in a way that truly resonates with our audience. It’s been a pleasure collaborating with such a dedicated and talented team."

A Fast-Paced Creative Process

Marie-Celine Merret, Head of Creative Technology at MADE THIS, spoke about the collaboration process: "Anamorphic 3D creative lends itself so well to a product launch such as this one for Garnier. From concept to first draft of our 3D animation was just about two weeks, which really demonstrates the collaborative nature between us and the L’Oréal team. It was a true pleasure to work on this project."

Additional Campaign Features

The campaign includes a D-Class tram traveling along St Kilda Road in Melbourne, passing by the L’Oréal Groupe office and a number of Digital OOH sites across Melbourne, Sydney, and New Zealand. Furthermore, the MADE THIS team produced a series of digital and print materials for Garnier’s retailers, as well as internal launch materials for the Garnier team at the Melbourne L’Oréal Head Office.

Garnier's innovative approach to outdoor advertising, through collaboration with MADE THIS, not only highlights the Vitamin C* Daily Tinted Fluid with SPF50+ but also demonstrates the brand’s commitment to creating engaging, impactful campaigns that resonate with audiences across both Australia and New Zealand.

Why choose BM Outdoor for your outdoor advertising?

• Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
• Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
• Affordable for all: We offer options that fit all budgets and types of businesses.
• Sales team at your service: Our passionate sales team is ready to help you achieve your goals.