Black Friday 2025

Buy Attention While It's Cheap

Black Friday only - lock your OOH campaign for 3 months and get 10% OFF. Fewer brands advertise now. That's your window to own the streets.
When everyone cuts spend, you take market share.
Offer ends Nov 28, 2025 at 11:59 PM. Secure My Billboard
-- Days
-- Hours
-- Minutes
-- Seconds
Celebrating Thanksgiving

PepsiCo's Havoc launch in Canada took the market by storm with eye-catching creative, massive visibility, and overwhelming demand, selling out faster than expected.

A Bold New Brand: The Rise of Havoc

PepsiCo’s new snack brand, Havoc, took the Canadian market by storm, marking a new chapter for the global snack giant. With a bold vision and creative strategy, the launch was carefully orchestrated to grab attention and build excitement. The campaign wasn’t just another product release; it was a statement—a bold move into an already competitive snack market. Havoc was introduced with the goal of challenging the status quo and capturing the imagination of consumers.

A Creative Campaign Like No Other

According to Daniel Mak, Managing Director of PepsiCo, the Havoc launch was one of the most memorable campaigns in the company’s history, especially in Canada. “The campaign was massive in Canada and featured eye-catching creative that looked fantastic on every product,” said Mak. The creative direction of the campaign was designed to stand out in a crowded marketplace, with striking visuals that translated seamlessly across multiple platforms.

From billboards and digital ads to packaging and in-store displays, every touchpoint of the campaign exuded energy and vibrancy. PepsiCo made sure that Havoc wasn't just a product on a shelf—it was an experience that consumers could see, feel, and engage with. This level of attention to detail and consistency helped create an instantly recognizable brand identity, which played a key role in the campaign’s success.

Blanking the Canadian Landscape

The Havoc campaign was not confined to a single channel or platform. Instead, PepsiCo launched a full-scale marketing blitz across Canada, ensuring that Havoc was visible everywhere. Whether consumers were walking through malls, driving along highways, or browsing their favorite websites, the brand's vibrant, attention-grabbing visuals were impossible to ignore.

The big-budget, mega launch turned Canada into a canvas for PepsiCo’s creativity. Digital billboards, eye-catching television commercials, and social media activations made sure that Havoc was front and center in the minds of Canadian consumers. With its saturation approach, the campaign left a massive footprint on the national landscape.

A Phenomenal Success

The results of the campaign were nothing short of spectacular. The buzz generated around the Havoc brand was palpable, and the demand was overwhelming. The product sold out faster than anyone had anticipated, so much so that a planned follow-up campaign had to be delayed. As Daniel Mak stated, “This big budget, mega launch blanketed the Canadian landscape and was such a success that a follow-up campaign had to be delayed due to the product selling out.”

This type of success is a rare achievement in the competitive snack market, where many new products struggle to make an impact. The combination of Havoc’s high-quality products, well-timed creative execution, and strategic market penetration made it a hit from the very beginning. Consumers flocked to stores to get their hands on the product, driving sales and generating a buzz that propelled the brand to new heights.

Looking Forward: The Future of Havoc

As the Havoc brand continues to grow, PepsiCo’s marketing team is already thinking ahead. The initial success of the campaign has created a solid foundation for future growth and expansion, both in Canada and beyond. A follow-up campaign, now in the works, promises to build on the momentum generated during the launch and will likely feature even more innovative marketing techniques and creative executions.

For PepsiCo, the Havoc launch serves as a perfect example of how a well-executed, bold campaign can resonate with consumers and lead to incredible success. With its blend of creativity, strategic marketing, and consumer appeal, Havoc has set a new standard for what’s possible in the world of snack branding.

 

 

 

 

 

Billboard / Outdoor Advertising Locations | BM Outdoor

Filters

Map will load when visible…

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BM Outdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor advertising services:

    Outdoor Advertising Options

    Explore key OOH formats by category and jump into details for specs, placements, and availability.

    Billboards

    Billboards are large outdoor advertising structures that attract attention from drivers and pedestrians. They provide an excellent platform for brands to showcase their message to a wide audience.

    Posters

    Posters are versatile advertising formats typically used in high-traffic areas. They can effectively convey promotional messages or branding with striking visuals.

    Transit Advertising

    Transit advertising takes advantage of public transport systems to reach commuters. It includes ads on buses, subway stations, and shelters, ensuring maximum visibility to a diverse audience.

    Specialty Advertising

    Specialty advertising encompasses unique formats, such as murals and kiosks, which can provide a creative and engaging way to connect with consumers in specific locations.

     

    Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign

    Files

    January 2024 February 2024 March 2024 April 2024 May 2024 June 2024 July 2024 August 2024