New partnership strengthens Intersection’s NYC market leadership in the out-of-home space

Intersection, a leading experience-driven out-of-home (OOH) media and technology company, has announced a strategic partnership with Lyft to manage advertising sales at over 1,800 Citi Bike station locations across New York City. This collaboration represents a significant expansion of Intersection’s reach and solidifies the company’s position as a leader in the OOH advertising industry in New York City.

Expanding Reach with Citi Bike Stations

The partnership between Intersection and Lyft brings Citi Bike stations into Intersection’s already extensive portfolio of street-level, transit, and place-based media across New York City. Citi Bike, New York's bikeshare program, has become a familiar sight in the city, providing a unique and valuable opportunity for advertisers to engage with consumers at street level. The new partnership will bring advertising panels to Citi Bike’s stations, effectively reaching commuters and consumers throughout their daily journey.

Citi Bike stations are located in high-traffic areas, meaning advertisers will be able to reach people while they’re on the move, often when they are making purchasing decisions. Whether it’s a commuter cycling to work or a tourist exploring iconic New York landmarks, these stations provide a prime opportunity for advertisers to engage a captive audience during key moments of the day.

This addition is especially beneficial for marketers looking to target specific neighborhoods and demographics. Citi Bike stations are located throughout the city, providing flexibility and precision in targeting ads to different areas. Whether it’s through the bustling streets of Manhattan, the trendy neighborhoods of Brooklyn, or the cultural hotspots in Queens, advertisers will have access to one of the most diverse and engaged audiences in the country.

Complementing an Extensive Portfolio

Intersection’s partnership with Lyft is a natural extension of its already broad portfolio of OOH media assets in New York City. In addition to Citi Bike stations, Intersection's network includes a range of other high-profile assets, such as LinkNYC kiosks, Taxi Tops, light pole banners, and iconic locations like Penn Station, Hudson Yards, and PATH’s World Trade Center and Herald Square stations.

This combination of street-level media and premium locations ensures advertisers can reach audiences at every stage of their journey, whether they’re commuting to work, catching a train, or simply walking down the street. The addition of Citi Bike stations further strengthens Intersection’s ability to offer advertisers a comprehensive and integrated approach to out-of-home advertising, reaching consumers across multiple touchpoints.

With this expanded network, Intersection provides advertisers the ability to craft highly-targeted campaigns that leverage both the broad and hyper-local coverage of the company’s assets. The ability to combine Citi Bike’s street-level reach with the digital capabilities of LinkNYC, for example, provides brands with an effective way to create dynamic and engaging campaigns across multiple formats.

A Network that Reaches 92% of New Yorkers

Intersection’s media network is one of the most extensive in the city, reaching an impressive 92% of New Yorkers nearly 30 times per day. This unrivaled reach is a key advantage for advertisers looking to connect with a large and diverse audience. Whether targeting locals or tourists, Intersection’s network ensures brands can reach consumers across all demographics and at the times when they’re most likely to engage with advertisements.

The scale of Intersection’s network is particularly beneficial for brands looking to establish a strong presence in New York City. With the addition of Citi Bike stations, Intersection’s reach now extends further into neighborhoods that may have previously been harder to target through traditional media. This partnership offers brands a unique opportunity to engage New Yorkers where they live, work, and play.

Chris Grosso, CEO of Intersection, expressed his enthusiasm for the partnership, saying, “We’re thrilled to partner with Lyft and add Citi Bike stations to our NYC portfolio. This partnership solidifies Intersection as the leading media solution for reaching New Yorkers at scale. Together, we’re creating more opportunities for brands to connect with consumers across the city’s most iconic and high-traffic locations.”

Intersection’s Nationwide Reach

While New York City remains a key market, Intersection’s media network extends well beyond the Big Apple. The company’s advertising assets span top U.S. media markets including Chicago, Los Angeles, Philadelphia, Atlanta, Boston, and San Francisco. Additionally, Intersection has a significant presence in other major regions like Austin, Charlotte, New Jersey, Minneapolis, Pittsburgh, Portland, and more.

Nationwide, Intersection reaches over 60 million people through more than 600,000 digital and static assets. This expansive network ensures that brands have access to a vast audience, both in New York and across the United States. As advertisers increasingly look for innovative ways to engage with consumers, Intersection’s combination of digital and traditional media assets allows for dynamic, impactful campaigns that can resonate with people in a variety of settings.

Intersection’s digital and static assets allow for flexibility, enabling advertisers to tailor campaigns that match specific goals, whether that’s reaching a broad audience or targeting a more niche demographic. This versatility has made Intersection a go-to solution for brands across various industries, from retail and entertainment to transportation and technology.

Looking Toward the Future of Out-Of-Home Advertising

As the OOH advertising industry continues to evolve, Intersection is at the forefront of providing innovative solutions that connect brands with consumers in meaningful ways. The partnership with Lyft and the addition of Citi Bike stations is just one example of how the company is expanding its offerings and improving its ability to deliver value to advertisers.

By combining traditional OOH media with digital capabilities, Intersection is positioning itself as a leader in the future of advertising. As the landscape continues to shift, Intersection’s extensive and integrated media network will remain a powerful tool for advertisers looking to engage with audiences across the country.

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