A New Tradition to Celebrate All Things Irish

Jameson Irish Whiskey, in collaboration with Ogilvy New York, is redefining the way we celebrate St. Patrick's Day. While the professional football season may be over, Jameson believes the real game is just beginning – the celebration of all things Irish during St. Patrick’s Day. But why limit the fun to just one day? This year, Jameson is introducing St. Patrick's Day Season – a new tradition designed to extend the festivities beyond a single day and create more opportunities to gather with friends, family, and loved ones.

For Jameson, St. Patrick’s Day is not just a holiday – it’s a way of life. The Irish heritage and spirit of togetherness that define Jameson are best expressed through shared moments, laughter, and a glass of smooth Irish whiskey. That’s why the brand is encouraging everyone to celebrate not just on March 17th, but throughout the entire St. Patrick’s Day Season. Because you truly "Must Be a Jameson" if you don’t want to save all the fun for just one day.

Jameson Triple Triple: A Bold New Addition to the Family

To kick off St. Patrick's Day Season in style, Jameson is unveiling its newest addition to the Jameson family: Jameson Triple Triple – a whiskey that embodies the brand's rich tradition of craftsmanship and innovation.

Jameson Triple Triple is a triple distilled and triple cask matured whiskey, created to deliver an exceptionally smooth and refined taste. This marks the first time Jameson Triple Triple is being introduced to the U.S. market, making it a must-try for both long-time Jameson enthusiasts and newcomers looking to elevate their St. Patrick’s Day experience.

Jameson Triple Triple gets its unique character from being aged in three different types of casks:

• Ex-Bourbon casks – for a rich vanilla sweetness and subtle oak notes.
• Sherry casks – adding depth with dried fruit and nutty flavors.
• Sweet chestnut casks – introducing a layer of smooth toffee and toasted almond flavors.

The result is a whiskey that offers a rich, multi-dimensional tasting experience with velvety smooth notes of toffee, cacao, toasted almonds, and a long, luxurious finish.

Jameson Triple Triple can be enjoyed in multiple ways – neat, on the rocks, or mixed into a signature Jameson Triple Triple Mint Sour – a cocktail that combines the whiskey’s smoothness with the refreshing zing of mint and citrus.

A Statement from Jameson’s Leadership

Johan Radojewski, vice president of marketing for Jameson Irish Whiskey, explained why the brand is making this shift from a single-day celebration to a full-season event:

"Jameson is rooted in bringing people together, and there's no better time to grab your family and friends to enjoy a Jameson together than St. Patrick's Season. St. Patrick's Day is more than just a day to us – it really is a season full of celebrations and moments to be shared together. We thought there was no better time to debut the latest member of our family – Jameson Triple Triple – than during our favorite time of the year."

Jameson has long been known for its commitment to tradition, quality, and the Irish spirit of hospitality. By turning St. Patrick’s Day into a season-long celebration, the brand is reinforcing its position as a leader in the Irish whiskey market and a key part of Irish culture.

Craftsmanship and Tradition at Midleton Distillery

Jameson Triple Triple is produced at the historic Midleton Distillery in County Cork, Ireland – a distillery that has been at the heart of Irish whiskey production since 1825. The team of expert distillers and blenders at Midleton follows a time-honored process to create each batch of Jameson Triple Triple, ensuring the whiskey maintains the brand's signature smoothness and complexity.

The triple distillation process – a defining feature of Jameson whiskey – is what gives the spirit its signature smoothness. But the additional maturation in sweet chestnut casks is what sets Triple Triple apart from other Jameson variants, introducing a distinctive flavor profile that balances sweetness, nuttiness, and a hint of spice.

Jameson Triple Triple is not just another whiskey – it’s a testament to the brand’s dedication to quality and innovation. The bold new flavor profile reflects Jameson’s willingness to evolve while staying true to its roots.

Signature Jameson Cocktails for St. Patrick’s Day Season

To make the most of St. Patrick’s Day Season, Jameson recommends trying one of their signature cocktails featuring the new Triple Triple whiskey:

🍀 Jameson Triple Triple Mint Sour

Ingredients:

• 2 oz Jameson Triple Triple
• 0.75 oz fresh lemon juice
• 0.5 oz simple syrup
• 6-8 mint leaves
• Ice

Instructions:

1. Muddle the mint leaves in a shaker.
2. Add the Jameson Triple Triple, lemon juice, and simple syrup.
3. Shake well with ice.
4. Strain into a rocks glass over fresh ice.
5. Garnish with a mint sprig and enjoy!

🍀 Jameson Ginger & Lime

Ingredients:

• 2 oz Jameson Original
• Ginger ale
• Lime wedge

Instructions:

1. Fill a highball glass with ice.
2. Pour in Jameson Original.
3. Top with ginger ale.
4. Squeeze a lime wedge and drop it in.
5. Stir gently and enjoy!

These cocktails highlight the versatility of Jameson’s whiskey and how it can be enjoyed in both classic and contemporary styles.

Where to Find Jameson Triple Triple

Jameson Triple Triple is now available at select retailers across the U.S. with a suggested retail price (SRP) of $29.99 for a 750ml bottle. It’s the perfect addition to any St. Patrick’s Day gathering – whether you're hosting a party at home or heading to your favorite local bar.

For those who prefer Jameson Original, a simple Jameson Ginger & Lime is always a crowd-pleaser. But this year, why not mix things up with the new Triple Triple Mint Sour and experience a bold new take on the Jameson tradition?

To learn more about Jameson Triple Triple, the St. Patrick’s Day Season, and where to purchase, visit JamesonWhiskey.com. Follow @jamesonus on social media for updates, recipes, and St. Patrick’s Day inspiration.

Why St. Patrick’s Day Season Matters

St. Patrick’s Day has always been about celebrating Irish culture, music, and the shared joy of gathering with friends and family. By extending the celebration into a full season, Jameson is encouraging people to take more time to savor the moment, reconnect with their loved ones, and raise a glass to the Irish spirit.

Jameson’s new campaign reflects the brand’s core values: tradition, craftsmanship, and the belief that good times are meant to be shared. The launch of Jameson Triple Triple during St. Patrick’s Day Season is a fitting tribute to the brand’s heritage and a bold step forward in redefining how we celebrate Irish culture.

Celebrate St. Patrick’s Day Season with Jameson

As St. Patrick’s Day approaches, don’t just plan for a single day of fun – embrace the entire season with Jameson. Whether you’re mixing a Jameson Triple Triple Mint Sour, savoring a Jameson Ginger & Lime, or simply enjoying a glass of Triple Triple neat, Jameson invites you to make every moment count.

So grab your friends, raise a glass, and make this St. Patrick’s Day Season one to remember. Because you truly "Must Be a Jameson" to keep the celebration going all season long.

TASTE RESPONSIBLY. JAMESON® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2025 Imported by John Jameson Import Company, New York, NY.