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KFC France has launched an innovative outdoor advertising campaign in collaboration with Havas Paris, aiming to captivate audiences with a fresh and unconventional approach. This initiative marks a strategic move to reinforce KFC's brand presence in the French market through visually striking and thought-provoking advertisements.

 

A Creative Leap in Outdoor Advertising

The campaign features a series of outdoor installations that depart from traditional fast-food advertising norms. By leveraging unexpected visuals and placements, KFC France seeks to engage passersby in a memorable way, sparking curiosity and conversation. This creative direction underscores the brand's commitment to innovation and its desire to connect with a broader audience through experiential marketing.​

Strategic Collaboration with Havas Paris

Partnering with Havas Paris, a renowned advertising agency known for its creative prowess, KFC France has developed a campaign that not only promotes its products but also enhances brand visibility and recall. The collaboration aims to blend KFC's brand identity with contemporary artistic elements, resulting in a campaign that resonates with modern consumers.​Instagram

Impact and Reception

Since its launch, the campaign has garnered attention on social media platforms, with users sharing images and expressing intrigue over the unique advertisements. This buzz indicates a positive reception and suggests that the campaign effectively captures public interest, aligning with KFC France's objectives to stand out in a competitive market.​

Conclusion

KFC France's latest outdoor advertising campaign exemplifies a bold step in reimagining fast-food marketing. Through its partnership with Havas Paris, the brand demonstrates a willingness to push creative boundaries and engage consumers in new and exciting ways. As the campaign continues to unfold, it will be interesting to observe its influence on brand perception and customer engagement in France.

 

 

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Why choose BM Outdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
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Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor advertising services:

    Outdoor Advertising Options

    Explore key OOH formats by category and jump into details for specs, placements, and availability.

    Billboards

    Billboards are large outdoor advertising structures that attract attention from drivers and pedestrians. They provide an excellent platform for brands to showcase their message to a wide audience.

    Posters

    Posters are versatile advertising formats typically used in high-traffic areas. They can effectively convey promotional messages or branding with striking visuals.

    Transit Advertising

    Transit advertising takes advantage of public transport systems to reach commuters. It includes ads on buses, subway stations, and shelters, ensuring maximum visibility to a diverse audience.

    Specialty Advertising

    Specialty advertising encompasses unique formats, such as murals and kiosks, which can provide a creative and engaging way to connect with consumers in specific locations.

     

    Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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