Kérastase transformed a bus shelter in The Netherlands into a vibrant pink-and-white selfie spot with bubbles, proving outdoor advertising can amaze.
Outdoor advertising continues to evolve, and Kérastase just set a new standard for eye-catching creativity. In The Netherlands, their latest activation transformed an ordinary bus shelter into a vibrant, shareable masterpiece — proving once again that advertising can be absolutely stunning.
At BM Outdoor, we love showcasing how brands elevate the everyday into unforgettable brand moments, and this campaign is a perfect example.
A Pink & White Selfie Wonderland
Imagine waiting for your bus and stepping into a pink-and-white dream! Kérastase redesigned the shelter to serve as a perfect selfie spot, inviting commuters and passersby to interact with the brand in a memorable way.
This wasn't just a visual upgrade; it was an experience. By creating a visually rich environment, Kérastase encouraged organic social media sharing — tapping into the powerful connection between self-expression and brand engagement.
👉 Learn more about innovative outdoor ideas at BM Outdoor.
Bubbles, Beauty, and Brand Impact
To top it off, the shelter featured a mesmerizing bubble display, further immersing the audience in the brand's luxurious, playful world. The combination of tactile experience (bubbles) and strong visual identity (pink and white tones) made this campaign an instant hit, both offline and across social platforms.
The campaign is a strong reminder of why experiential OOH advertising is so effective today: it turns daily commutes into memorable moments.
Check out more examples of creative billboard and transit advertising on BM Outdoor.
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- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
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