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Kérastase Transforms Bus Shelter Into Stunning Display

Kérastase transformed a bus shelter in The Netherlands into a vibrant pink-and-white selfie spot with bubbles, proving outdoor advertising can amaze.

Outdoor advertising continues to evolve, and Kérastase just set a new standard for eye-catching creativity. In The Netherlands, their latest activation transformed an ordinary bus shelter into a vibrant, shareable masterpiece — proving once again that advertising can be absolutely stunning.

At BM Outdoor, we love showcasing how brands elevate the everyday into unforgettable brand moments, and this campaign is a perfect example.

A Pink & White Selfie Wonderland

Imagine waiting for your bus and stepping into a pink-and-white dream! Kérastase redesigned the shelter to serve as a perfect selfie spot, inviting commuters and passersby to interact with the brand in a memorable way.

This wasn't just a visual upgrade; it was an experience. By creating a visually rich environment, Kérastase encouraged organic social media sharing — tapping into the powerful connection between self-expression and brand engagement.

👉 Learn more about innovative outdoor ideas at BM Outdoor.

Bubbles, Beauty, and Brand Impact

To top it off, the shelter featured a mesmerizing bubble display, further immersing the audience in the brand's luxurious, playful world. The combination of tactile experience (bubbles) and strong visual identity (pink and white tones) made this campaign an instant hit, both offline and across social platforms.

The campaign is a strong reminder of why experiential OOH advertising is so effective today: it turns daily commutes into memorable moments.

Check out more examples of creative billboard and transit advertising on BM Outdoor.

 

 

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Why choose BM Outdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
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Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

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    Billboards are large outdoor advertising structures that attract attention from drivers and pedestrians. They provide an excellent platform for brands to showcase their message to a wide audience.

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    Posters are versatile advertising formats typically used in high-traffic areas. They can effectively convey promotional messages or branding with striking visuals.

    Transit Advertising

    Transit advertising takes advantage of public transport systems to reach commuters. It includes ads on buses, subway stations, and shelters, ensuring maximum visibility to a diverse audience.

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    Specialty advertising encompasses unique formats, such as murals and kiosks, which can provide a creative and engaging way to connect with consumers in specific locations.

     

    Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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