La Vie and Papa John's Team Up to Launch the UK's First Hawaiian Vegan Pizza

In a groundbreaking collaboration, La Vie, the French plant-based brand known for its innovative vegan products, has partnered with global pizza giant Papa John's to introduce the UK’s first-ever Hawaiian Vegan Pizza. This exciting new offering comes just in time for Veganuary, a month dedicated to promoting plant-based eating.

The new Hawaiian Vegan Pizza brings together La Vie’s signature vegan ham, paired with a classic tomato base, sweet and juicy pineapple, and creamy dairy-free cheese. The result is a delicious plant-based version of the controversial classic that has divided pizza lovers for decades. By swapping out traditional meat toppings for vegan alternatives, this pizza offers a fresh and ethical twist on an iconic recipe. It’s perfect for those looking to explore plant-based options or simply enjoy a more sustainable take on their favorite pizza.

A Vegan Twist on a Classic Favorite

For many, the combination of pineapple and pizza is a love-it-or-hate-it situation, but this new vegan rendition is set to please all palates. Whether you're already a fan of Hawaiian pizza or skeptical about the pineapple topping, this plant-based version promises to deliver a taste experience that’s both familiar and exciting.

The collaboration highlights a shift towards more inclusive and innovative dining choices. With plant-based eating gaining momentum in recent years, this partnership between La Vie and Papa John’s underscores the growing demand for vegan options in the mainstream food industry. The Hawaiian Vegan Pizza is not only a response to changing consumer preferences but also an invitation to try something new, without compromising on flavor or experience.

Free Hawaiian Vegan Pizzas Giveaway

To celebrate the launch of the Hawaiian Vegan Pizza, La Vie and Papa John’s are offering an exciting opportunity for pizza lovers in London. On January 16th, they will be giving away free Hawaiian Vegan Pizzas at the Papa John’s Farringdon store from 12 pm to 3 pm. It's the perfect chance to try this innovative new pizza, completely free of charge. Whether you’re a long-time vegan or just curious about plant-based alternatives, this event is the ultimate taste test to see how the vegan twist on a classic fares.

As Veganuary continues to inspire people to embrace plant-based eating, this giveaway serves as a fun and delicious way to encourage more people to try vegan options, while also celebrating the creativity and collaboration between two forward-thinking brands.

A Shared Vision of Innovation and Accessibility

“We wanted to ensure this was more than just a vegan pizza, and we’re so excited that Papa John’s shared our vision,” said Nicolas Schweitzer, co-founder & CEO of La Vie. “It’s about taste, innovation, and making vegan choices accessible and exciting for everyone. Whether you’ve been a staunch defender or a passionate hater of the pineapple-on-pizza debate, this is your chance to taste the ultimate plant-based twist and decide where you stand.”

This sentiment is echoed by Rebecca Carroll, Marketing Director at Papa John’s, who is equally enthusiastic about the partnership. “At Papa John’s, we’re always looking to innovate and push the boundaries of what pizza can be. We’re proud of our diverse menu that offers something for everyone,” she said. “This partnership combines popular flavours with plant-based alternatives, offering a bold new way to experience a traditional pizza topping, meat-free!”

Why This Partnership Matters

The launch of the Hawaiian Vegan Pizza is significant not only because of the bold flavors but also because it reflects a shift in the food industry. More and more, consumers are turning to plant-based options—not just for ethical reasons, but also for health and environmental benefits. Vegan products are no longer niche or seen as “alternative,” but are now part of the mainstream. This partnership highlights how traditional food brands are responding to this shift by embracing plant-based alternatives without sacrificing taste or quality.

The growing demand for vegan options has sparked a wave of innovation in the food industry, with brands like La Vie leading the charge. By partnering with a major player like Papa John’s, La Vie is helping to bring plant-based eating into the everyday lives of people who might not otherwise consider it. The result is a more inclusive food culture where everyone can find something to enjoy, regardless of dietary preferences.

A Pizza for Everyone

The Hawaiian Vegan Pizza is more than just a culinary innovation; it’s a celebration of diversity in food. Whether you’re a seasoned vegan, someone exploring new dietary choices, or simply a pizza lover, this pizza promises to deliver a satisfying and exciting experience. It's a great reminder that plant-based options aren’t just for vegans—they’re for anyone who enjoys great food and is open to new experiences.

Whether you’re debating the merits of pineapple on pizza or just looking for a delicious way to support Veganuary, the Hawaiian Vegan Pizza offers a fresh and sustainable alternative. It’s a perfect example of how plant-based options can be fun, flavorful, and accessible for everyone.

So, mark your calendars for January 16th, head to the Papa John’s Farringdon store in London, and be part of the plant-based pizza revolution!