WrestleMania Lights Up Vegas—and So Do the Billboards

Garnier Transforms OOH with Immersive Micellar Museum

WrestleMania brought 125K fans to Las Vegas—and brands like C4 Energy used nearby digital billboards to spark big impact.

Digital Spectaculars Power Up Outside Allegiant Stadium

When WrestleMania landed in Las Vegas, it wasn’t just the superstars in the ring that stole the spotlight. With nearly 125,000 fans flooding Allegiant Stadium, brands had a golden opportunity to tap into one of the most high-energy crowds of the year.

Right across the street, a series of digital spectaculars came alive—vibrant, unmissable, and perfectly placed to captivate fans moving through the Las Vegas Strip and toward the stadium.

C4 Energy Goes Bold in the Heart of the Action

Among the standout advertisers was C4 Energy, a brand known for its intense performance drinks. With fans buzzing with adrenaline and anticipation, C4 leveraged these digital displays to connect directly with their target demographic—fitness enthusiasts, athletes, and hardcore entertainment fans.

It was a clever placement: moments before stepping into one of the world’s most-watched wrestling events, fans were greeted by high-voltage C4 branding, reinforcing energy, performance, and presence.

Why Las Vegas Digital Billboards Are Prime Real Estate

Events like WrestleMania don’t just draw crowds—they transform the environment. With massive pedestrian and vehicular traffic on Las Vegas Boulevard, advertisers get a rare window to achieve large-scale exposure. And with modern digital OOH (DOOH) capabilities, these billboards can serve tailored creative at peak moments—enhancing both brand recall and engagement.

For any brand looking to ignite awareness at major cultural moments, out-of-home advertising near stadiums and event venues remains a high-impact move.

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