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Las Vegas Turns 120 With Epic Billboard Celebration

Las Vegas celebrates its 120th birthday with a massive OOH campaign led by Orbi™, lighting up iconic marquees citywide. A creative billboard showcase.

Orbi™ Takes Over the City’s Most Iconic Screens

To mark Las Vegas’ 120th birthday, R&R Partners and the Las Vegas Convention and Visitors Authority (LVCVA) created a spectacular out-of-home (OOH) activation featuring the now-beloved Orbi™ emoji. This animated character from Sphere Las Vegas “blew out candles” on LED marquees across the city, including Resorts World Las Vegas and the Fremont Street Experience’s Viva Vision canopy.

The campaign, which premiered on social media on May 15, reinforced Las Vegas’ reputation for embracing large-scale billboard advertising with cultural flair and a digital twist.

A Cultural Shift in Out-of-Home Storytelling

The integration of Orbi™ into daily Las Vegas life isn’t just clever branding—it’s a prime example of how billboard advertising rates in high-traffic entertainment hubs like Vegas continue to be a valuable investment for brands. From sipping morning coffee to donning a party hat for the weekend, Orbi reflects the heartbeat of the city through vivid DOOH content.

And the results? Las Vegas continues to thrive as a cultural and sports capital, partly due to innovative partnerships between LVCVA and R&R. This dynamic duo has already been instrumental in welcoming the Raiders, the F1 Grand Prix, and the 2024 Super Bowl, not to mention backing the entire Las Vegas Aces roster with unprecedented sponsorship deals.

Why Billboard Advertising in Las Vegas Still Wins

Las Vegas is a prime case study in the power of billboard advertising. Whether through traditional vinyl billboards or state-of-the-art digital billboards, brands gain unmatched visibility in a market filled with tourists, influencers, and major global events.

At Grupo Publisitios, we monitor these transformations closely. For those evaluating billboard advertising prices, campaigns like this show how strategic outdoor visibility can deliver long-lasting brand impact.

 

🎥 Las Vegas 120th Birthday OOH Campaign – Source: Ads of the World

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