Mediacorp: Singapore’s Leading Media Network

Mediacorp is Singapore’s national media network and largest content creator, engaging 99% of the population weekly across four languages through its digital, TV, radio, and social media platforms. The company prides itself on creating compelling and trusted content that connects communities and inspires audiences.

With a strong reputation in the industry, Mediacorp collaborates with 3,000 brands annually, seamlessly integrating video, audio, and branded content into their campaigns. This ensures that advertisers reach their target audiences effectively across various media channels.

Investing in Digital Outdoor Assets

Committed to providing clients with a comprehensive suite of transmedia advertising solutions, Mediacorp has made consistent investments in its digital outdoor assets. The growing demand for digital out-of-home (DOOH) advertising has enabled the company to complement its extensive reach with impactful touchpoints for advertisers.

By leveraging cutting-edge DOOH technology, Mediacorp continues to enhance engagement, offering brands a powerful way to connect with their audiences in high-traffic locations.

Greater Flexibility and Efficiency with Broadsign

To further optimize its DOOH capabilities, Mediacorp has partnered with Broadsign to leverage its programmatic offering, Broadsign Reach. This supply-side platform allows brands to execute their DOOH campaigns seamlessly, providing advertisers with multiple programmatic execution methods that ensure maximum flexibility and efficiency.

Broadsign’s robust, future-ready content management system supports global DOOH players with strong operational and sales capabilities, making it an ideal partner in Mediacorp’s ongoing digital transformation.

A New Era at Orchardgateway@emerald: 3D Anamorphic Capabilities and Beyond

One of Mediacorp’s most exciting recent projects is the launch of its refreshed DOOH screen at Orchardgateway@emerald, unveiled in October 2024. This new screen is twice the size of its predecessor and has been repositioned for optimal head-on visibility. Additionally, it features an improved sound system and is 3D anamorphic-ready, allowing brands to deliver eye-catching, immersive advertising experiences that captivate audiences.

Embracing Cutting-Edge Technology for Enhanced Campaign Performance

Beyond its partnership with Broadsign, Mediacorp continues to harness the latest technologies in audience measurement, re-targeting, and data analytics to enhance the performance of its clients’ campaigns. By utilizing data-driven insights, advertisers benefit from greater precision, better targeting, and more impactful storytelling.

DOOH offers brands an unparalleled “larger-than-life” impact, delivering scale, visibility, and real-time capabilities. Features such as live feeds for weather updates, live results, and more make campaigns more engaging, timely, and tailored to specific audiences.

The Future of DOOH: Standardization and Data-Driven Solutions

While programmatic DOOH is still evolving, its potential to revolutionize advertising is immense. By leveraging real-time data, media owners and brands can collaborate to create more effective, data-driven campaigns.

Looking ahead, Mediacorp aims to drive industry-wide standardization in data measurement and collection. The company is actively partnering with data owners to provide insights that will allow for more accurate audience targeting and the delivery of robust, data-driven advertising solutions for its clients.

Mediacorp remains at the forefront of digital innovation, continuously pushing the boundaries of what is possible in DOOH advertising. As the industry evolves, Mediacorp is committed to helping brands unlock new opportunities and maximize their advertising impact.

Why choose BM Outdoor for your outdoor advertising?

• Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
• Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
• Affordable for all: We offer options that fit all budgets and types of businesses.
• Sales team at your service: Our passionate sales team is ready to help you achieve your goals.