NFL Expansion Teams: Four New Clubs Join Global Markets Program

The National Football League announced an expansion of its Global Markets Program (GMP), with four new clubs set to participate in 2025 and two new markets added.

Launched in 2022, the Global Markets Program awards NFL clubs international marketing rights to build brand awareness and fandom beyond the U.S., through fan engagement, events, commercial opportunities and NFL Flag development.

The four new clubs joining the program include:

• Baltimore Ravens: Granted rights in the United Kingdom.
• Green Bay Packers: Granted rights across Germany, Ireland and the United Kingdom.
• Los Angeles Chargers: Granted rights in Greece.
• Washington Commanders: Granted rights in the United Arab Emirates.

2025 Overseas NFL Games Expected to Increase with Program Expansion

In total, 29 clubs will participate in the program across 21 international markets -- up from 25 clubs across 19 markets in 2024 -- as the NFL continues to prioritize global growth and connecting with more fans across markets around the world.

"The expansion of the Global Markets Program in 2025 reflects the NFL's continued focus to grow the game and connect with fans on a global scale," said Peter O'Reilly, NFL executive vice president, club business, major events and international. "With more clubs entering the program and existing clubs adding to their global rights, and as the program expands to new markets, we are seeing strong momentum and impact in growing fandom worldwide together."

2025 International NFL Games: Two New Markets Added to Program

Global Markets Program updates for 2025 include two entirely new international markets:

• Greece: Los Angeles Chargers.
• United Arab Emirates: Los Angeles Rams, San Francisco 49ers and Washington Commanders.

This expansion represents significant growth for the league's international presence and sets the stage for potential future game locations.

NFL Seattle Schedule Expands to Include Australia and New Zealand Rights

Among the exciting developments in the program expansion, the Seattle Seahawks are adding Australia and New Zealand to their international marketing territories. This expansion of the NFL Seattle schedule to include promotional rights in Oceania positions the franchise for greater global reach.

Latest NFL Game Developments Include Nine Teams Expanding Their Global Reach

In 2025, nine clubs that currently hold GMP rights will expand to additional countries, acquiring between one and three territories per club:

• Arizona Cardinals: Adding Canada.
• Detroit Lions: Adding Brazil.
• Indianapolis Colts: Adding Switzerland (now across entire DACH region).
• Kansas City Chiefs: Adding Spain, Ireland and United Kingdom.
• Las Vegas Raiders: Adding Australia and New Zealand.
• Los Angeles Rams: Adding United Arab Emirates.
• Philadelphia Eagles: Adding Brazil.
• San Francisco 49ers: Adding United Arab Emirates.
• Seattle Seahawks: Adding Australia and New Zealand.