QMS Secures New Partnership with Transport for NSW

QMS, a leader in digital outdoor advertising, has made a significant leap in expanding its presence in Sydney through a new agreement with Transport for NSW. The deal enables QMS to take over nine digital out-of-home (DOOH) sites throughout Sydney, positioning the company as a key player in the city’s outdoor advertising landscape. This expansion follows the company’s strategy of increasing its footprint in high-traffic areas, making it a go-to advertising solution for brands looking to make an impact in one of the most dynamic cities in Australia.

New High-Traffic Locations Across Sydney

The newly added locations are strategically placed in some of Sydney's busiest, high-traffic areas, ensuring that QMS’s digital billboards reach a wide audience. These locations include:

• Cremorne on Military Road
• Crows Nest on the Warringah Freeway
• Maroubra on Anzac Parade
• North Ryde on Epping Road
• Wiley Park on King Georges Road
• Blakehurst on the Princes Highway

Each of these high-visibility sites is a prime location for advertising, attracting both commuters and pedestrians who frequent these roads daily. The geographic spread of these sites ensures that the advertising network can reach a broad audience across the city. By covering major transit routes, such as the Warringah Freeway and Anzac Parade, QMS can effectively engage with people in some of the most traveled areas of Sydney.

Sustainability at the Core: Powered by Green Energy

A standout feature of this expansion is the commitment to sustainability. All nine digital billboards will be powered by 100% green power, marking a significant step in QMS’s dedication to reducing its environmental impact. In a time when businesses and consumers alike are becoming more conscious of sustainability, this eco-friendly initiative positions QMS as a forward-thinking company that values both the effectiveness of advertising and its responsibility to the environment. The use of renewable energy sources to power the billboards will help mitigate carbon emissions while delivering high-quality advertising content to Sydney’s population.

Boosting Reach and Impressions

This expansion will significantly increase the exposure for brands using QMS’s network. The addition of these nine sites is expected to contribute an additional 20 million impressions per week, further solidifying QMS’s reach and influence within the Sydney market. With this growth, the company’s digital network will now reach 92% of the city’s population on a weekly basis, offering advertisers a massive audience to connect with.

By enhancing the number of impressions available, QMS continues to provide unparalleled access to the Sydney market, giving advertisers the opportunity to engage with diverse demographics across the city. This boost in impressions is expected to drive even more demand for premium digital out-of-home advertising, reinforcing QMS's role as a leader in the Australian advertising sector.

Strengthening QMS’s Presence in Sydney

According to QMS Chief Sales Officer Tim Murphy, the new partnership with Transport for NSW is a major milestone in the company’s long-term strategy to solidify its presence in Sydney’s competitive outdoor advertising market. In addition to the newly acquired sites, QMS already boasts a robust portfolio of key outdoor advertising assets, including locations in Hills Shire Council, along the M2 Motorway, and within the City of Sydney’s digital street furniture network.

Murphy highlighted that the deal further strengthens the company’s position in a market where competition is fierce. The addition of nine new digital sites, along with several other contract wins since mid-2023, has allowed QMS to increase its digital large-format network in New South Wales by over 40%. This growth is a testament to QMS’s ability to provide both advertisers and their agency partners with high-quality, impactful advertising solutions in one of the largest and most lucrative outdoor advertising markets in the country.

Reshaping the Sydney Out-of-Home Media Landscape

The recent growth of QMS’s digital network is reshaping the way outdoor advertising is consumed in Sydney. With a diverse portfolio of premium digital assets, QMS is setting new standards for high-quality, large-format digital billboards in the city. Murphy emphasized that QMS’s expanded network offers brands the unique ability to reach vast audiences at scale, making it an essential tool for marketers looking to create impactful and engaging campaigns.

“This new partnership is a game changer for QMS,” said Murphy. “We’ve had a clear strategy to build a compelling and balanced network for our clients and agency partners in Sydney. Our enhanced Sydney solution is already being embraced by brands as they effectively influence a broad range of audiences at scale through our premium digital network.”

As the Sydney outdoor advertising landscape continues to evolve, QMS remains committed to delivering innovative solutions that cater to the needs of advertisers. The company’s strategy of acquiring high-traffic locations with exceptional reach is paying off, with brands eager to leverage QMS’s capabilities to connect with consumers across the city.

QMS Leads the Way in Sustainable Digital Outdoor Advertising

With the ongoing expansion and the commitment to sustainability, QMS is firmly establishing itself as a leader in digital outdoor advertising. As brands increasingly prioritize eco-friendly solutions, QMS's use of green energy to power their billboards is positioning them ahead of the curve in the outdoor advertising industry. The company’s ability to combine innovation, reach, and sustainability is a powerful combination that is helping reshape the outdoor media landscape in Sydney.

As QMS continues to grow its digital OOH network across Sydney, it’s clear that the company is not only reshaping the advertising industry but also contributing to the future of sustainable media. Their strategic expansion, coupled with a focus on premium digital assets, ensures that they remain at the forefront of the Australian outdoor advertising market. With brands now embracing the opportunity to reach a broader audience in high-traffic locations, QMS’s innovative approach is helping drive the future of outdoor advertising in Sydney and beyond.