Innovation and Creativity in Outdoor Advertising
Samsung Electronics has redefined outdoor advertising with an impressive DOOH campaign in Antwerp, Belgium. Located on the busiest shopping street in the city, the campaign features the largest #GiantPoster in Samsung's Belgian portfolio. But this isn't just any billboard: a custom-built mechanism shows a hand moving in and out of a pocket, highlighting the innovative design of Samsung’s new FlipPhone.
Why is this campaign a success?
- Visual creativity: The combination of motion and design uniquely grabs the attention of passersby, creating an immediate visual impact.
- Advanced technology: Incorporating an interactive element makes this a perfect example of DOOH (Digital Out-of-Home) advertising.
- Strategic location: Placed in one of the busiest shopping areas, it ensures high exposure and reinforces the brand in a relevant environment.
Connecting Campaigns to Billboard Advertising Costs
Samsung's campaign brings attention to the advantages and costs of outdoor advertising:
- Billboard advertising costs: Installing such a large and custom billboard in a prime location like Antwerp involves significant investment. However, the massive public impact can yield a high return on investment.
- Billboard rental: Renting advertising space in strategic areas, such as busy streets or highways, is crucial for reaching broad audiences.
- Highway billboard advertising: While this campaign is urban, highways remain an ideal location for impactful ads with competitive billboard advertising rates.
Diversification in OOH and DOOH
This campaign also highlights the evolution of out-of-home advertising:
- OOH advertising: Beyond traditional billboards, other formats like bus shelter ads and transit advertising are gaining traction.
- DOOH ads: Digital technology enables dynamic and interactive ads, like Samsung’s, blending creativity with innovation.
- Outdoor media: Outdoor advertising companies are expanding their offerings to include digital and static options, from personalized billboard sign costs to bus stop advertising.
The Impact of Samsung's Campaign
Samsung's advertising in Antwerp demonstrates how a well-crafted strategy can maximize the benefits of outdoor advertising. Whether through billboards, bus shelters, or outdoor media, brands have the opportunity to engage audiences in creative and memorable ways.
If you’re considering investing in outdoor advertising, understanding billboard costs, selecting strategic locations, and leveraging innovative formats like DOOH can turn your expense into a highly successful investment.
Billboard / Outdoor Advertising Locations
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Why choose BM Outdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Outdoor Advertising Options
Billboards
Billboards are large outdoor advertising structures that attract attention from drivers and pedestrians. They provide an excellent platform for brands to showcase their message to a wide audience.
Posters
Posters are versatile advertising formats typically used in high-traffic areas. They can effectively convey promotional messages or branding with striking visuals.
Transit Advertising
Transit advertising takes advantage of public transport systems to reach commuters. It includes ads on buses, subway stations, and shelters, ensuring maximum visibility to a diverse audience.
Specialty Advertising
Specialty advertising encompasses unique formats, such as murals and kiosks, which can provide a creative and engaging way to connect with consumers in specific locations.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign