Santa Takes Some Well-Earned ‘Me Time’ in Playful Cushelle Christmas Murals

Publicis London Murals Expand Cushelle’s ‘Selfishly Soft’ Platform, Launched in July

The holiday season is often a time of giving, but it’s also the perfect opportunity to remind ourselves of the importance of self-care. That’s exactly the message behind the latest outdoor advertising campaign from Cushelle and Publicis London. This festive season, they’ve brought some holiday humour to the streets of London and Manchester with two striking hand-painted murals that feature an unexpected yet delightful sight: Santa Claus enjoying a well-deserved break on the toilet.

A Humorous Take on the Holidays

As one of the UK's most beloved toilet tissue brands, Cushelle has always been known for its sense of humour and playfulness. The murals are part of the brand's 'Selfishly Soft' creative platform, which was launched earlier this year. This campaign aims to empower people to take a moment for themselves amidst the busy rush of the holiday season. After all, even Santa Claus needs to pause for a moment of indulgence – especially when it involves Cushelle's ultra-soft toilet paper.

The hand-painted murals, which stand at over 13 meters tall, are located in two prominent areas: Mare Street in Hackney, London, and Thomas Street in Manchester. They bring to life the lighthearted nature of the campaign, with Santa sitting comfortably on the toilet in a cozy, festive bathroom, complete with glowing fairy lights, holiday décor, and a pile of presents. To make the scene even more entertaining, Kenny the Koala, Cushelle's iconic mascot, is there by Santa’s side, offering him a roll of Cushelle Quilted to ensure his relaxation is as soft and indulgent as possible.

The Message of Self-Care

The imagery is both humorous and heartwarming. Santa, a figure known for putting others first, is the perfect spokesperson for the ‘Selfishly Soft’ message. He represents the idea that even the busiest and most selfless among us deserve a break. With Cushelle’s superior softness, this break is not just necessary – it’s deserved.

As the holiday rush begins, it's easy to forget the importance of taking a moment for yourself. These murals are a fun, cheerful reminder that self-care should always be a priority, even during the busiest time of year. After all, who couldn’t use a soft, indulgent moment to themselves in the midst of all the holiday chaos?

A Fun Holiday Tradition

The murals, painted by Global Street Art, are not just festive eye-candy – they are an interactive part of the holiday spirit. Shoppers passing through the busy streets of London and Manchester can pause to admire the vibrant artwork, which is on display until 6th January. The murals are especially meaningful in Manchester, where Cushelle’s mill is located, highlighting the city’s connection to the brand’s commitment to producing high-quality, selfishly soft tissue.

What the Creatives Have to Say

Martina Poulopati, Global Marketing and Communications Director at Essity, said, “Christmas is a time for giving, but sometimes you need to give yourself a break, too. With ‘Selfishly Soft,’ we’re reminding everyone that moments of indulgence are not just necessary – they’re deserved.”

Leanne McLeod, Senior Brand Manager for Cushelle and Velvet at Essity, added, “These murals are a cheerful reminder that during the busy holiday season, it’s important to take a moment for yourself. They bring humour and heart to the festive period while keeping Cushelle top of mind.”

Noel Bunting, Chief Creative Officer at Publicis London, shared his thoughts on the campaign: “This campaign flips the category on its head by combining a traditionally luxurious medium with a delightfully cheeky message. Seeing Santa take a moment for himself with Cushelle captures exactly what this season should be about: finding time to care for yourself in the midst of the holiday rush.”

A Merry Moment for All

So, whether you're a busy shopper rushing through the streets of London or Manchester, or simply in need of a good laugh during this hectic holiday season, make sure to stop by and enjoy these playful murals. They’re a festive reminder that, sometimes, the best gift we can give ourselves is a moment of rest, relaxation, and a little bit of indulgence – especially when it comes to Cushelle’s soft, plush toilet tissue.

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