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How to maximize the efficiency of LED screens (DOOH)

Discover TESCO's innovative campaign, transforming its logo with fresh food to celebrate quality and engage consumers through eye-catching outdoor advertising.

Introduction to TESCO's Campaign

Created by the agency BBH London, TESCO’s campaign replaces each letter of the brand name with fresh food, celebrating the quality and freshness of the products it offers. This creative approach invites passersby to solve a fun puzzle, successfully capturing their attention and encouraging interaction.

Eye-Catching and Attractive Design

With a T for tangerine, an E for egg, an S for strawberry, a C for croissant, and an O for olives, the new identity turns the iconic logo of the brand into an entertaining representation of its core values: fresh and high-quality food. Each product represents a letter, creating a striking design that highlights TESCO's commitment to quality.

Visual Impact in Outdoor Advertising

The campaign features excellent photographs of the products, showcasing the detail and care TESCO takes in selecting high-quality ingredients. The use of outdoor advertising ensures that the brand's message reaches a broad and diverse audience. This type of strategy, which relies on billboards and public spaces, demonstrates how outdoor advertising can effectively communicate the value of products.

Why Are Outdoor Advertising Campaigns Effective?

Out of home advertising (OOH) campaigns like TESCO's are not only creative but also have a significant impact on brand visibility. By using DOOH (Digital Out Of Home), companies can interact with consumers in real-time. Billboard advertising is a traditional and effective form of marketing that continues to be relevant in today’s digital world.

Conclusion

TESCO's campaign shows how outdoor advertising can be creatively used to attract attention and communicate a brand's commitment to quality. By integrating eye-catching visuals and a strategy of out of home marketing, TESCO ensures that its message resonates with consumers. This campaign reinforces the value of outdoor advertising as a key tool for building deeper connections with the audience.

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Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BM Outdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor advertising services:

    Outdoor Advertising Options

    Explore key OOH formats by category and jump into details for specs, placements, and availability.

    Billboards

    Billboards are large outdoor advertising structures that attract attention from drivers and pedestrians. They provide an excellent platform for brands to showcase their message to a wide audience.

    Posters

    Posters are versatile advertising formats typically used in high-traffic areas. They can effectively convey promotional messages or branding with striking visuals.

    Transit Advertising

    Transit advertising takes advantage of public transport systems to reach commuters. It includes ads on buses, subway stations, and shelters, ensuring maximum visibility to a diverse audience.

    Specialty Advertising

    Specialty advertising encompasses unique formats, such as murals and kiosks, which can provide a creative and engaging way to connect with consumers in specific locations.

     

    Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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