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Takis’ bold OOH campaign lit up Dublin, targeting youth with bus ads, billboards, and more to boost brand recognition and awareness citywide.

Bringing the Heat to Dublin’s Streets

Takis, renowned for their bold, spicy snacks, embarked on a mission to dominate Dublin’s outdoor advertising scene with a campaign designed to ignite interest among a youthful and energetic audience. The brand sought to not only increase awareness but also leave a lasting impression, aligning their fiery personality with the vibrant spirit of Dublin.

The campaign’s objective was ambitious: secure prime advertising placements throughout Dublin’s city center and along its major arterial routes, ensuring Takis became a recognizable name among commuters, motorists, and pedestrians.

Strategic Planning Meets Creative Execution

This high-impact campaign was the result of close collaboration between Takis and an expert media team. The strategy blended various OOH (Out-of-Home) media formats, meticulously selected to provide both wide reach and repeated exposure. Every element of the campaign was carefully planned to align with the brand’s identity and resonate with its core demographic of young, adventurous snack lovers.

Multi-Channel Advertising for Maximum Reach

To achieve its goals, the campaign leveraged a mix of outdoor advertising formats, ensuring Takis was visible across a diverse range of high-traffic locations. Key components of the campaign included:

  • Bus Advertising: Vibrant and eye-catching designs adorned buses traversing Dublin’s busiest streets, bringing the Takis brand directly to the heart of the city.
  • Transport Media: Ad placements on public transit vehicles and at transit hubs ensured visibility among commuters, many of whom fit the target demographic.
  • Roadside Billboards: Strategically located billboards along Dublin’s main commuter routes captured the attention of motorists and pedestrians alike.
  • Displays Near Pubs and Bars: Recognizing the social habits of their audience, Takis secured prime spots near popular pubs and nightlife venues to engage with their audience during leisure moments.

Reaching the Right Audience at the Right Time

The carefully curated blend of media placements ensured that Takis ads were not just seen but remembered. By targeting key areas frequented by their demographic, the campaign achieved repeated exposure, reinforcing brand recognition and building a strong association between Takis and the vibrant energy of Dublin.

Campaign Results: A Case Study in Success

The Dublin Domination campaign was an undeniable success. Not only did it achieve its goal of widespread visibility, but it also delivered measurable outcomes in terms of increased brand awareness and consumer engagement. Takis has since used the campaign as a case study, showcasing how OOH advertising can effectively elevate a brand's presence in a competitive market.

Lessons Learned and Future Impacts

The success of this campaign underscores the importance of strategic planning and audience-focused execution in outdoor advertising. By understanding the habits, preferences, and daily routes of their target demographic, Takis was able to create a campaign that resonated deeply with the people of Dublin.

Explore the Dublin Domination Campaign

From buses to billboards, Takis transformed Dublin into a flavorful showcase of their dynamic brand. The Dublin Domination campaign highlights the power of OOH advertising to connect with audiences, spark interest, and build lasting brand recognition.

If you’re looking for inspiration on how to ignite your brand’s presence through outdoor advertising, look no further than the Takis Dublin Domination campaign—a fiery success story worth exploring.

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Why choose BM Outdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
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Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

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    Outdoor Advertising Options

    Explore key OOH formats by category and jump into details for specs, placements, and availability.

    Billboards

    Billboards are large outdoor advertising structures that attract attention from drivers and pedestrians. They provide an excellent platform for brands to showcase their message to a wide audience.

    Posters

    Posters are versatile advertising formats typically used in high-traffic areas. They can effectively convey promotional messages or branding with striking visuals.

    Transit Advertising

    Transit advertising takes advantage of public transport systems to reach commuters. It includes ads on buses, subway stations, and shelters, ensuring maximum visibility to a diverse audience.

    Specialty Advertising

    Specialty advertising encompasses unique formats, such as murals and kiosks, which can provide a creative and engaging way to connect with consumers in specific locations.

     

    Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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