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How to maximize the efficiency of LED screens (DOOH)

Discover how Tequila Volteo's outdoor advertising campaign, featuring billboards and digital ads, boosts brand visibility and engages audiences in Dallas.

Impact of Billboards in the Tequila Volteo Campaign

The recent collaboration between Tequila Volteo and renowned Dallas Cowboys quarterback Dak Prescott has taken the spirits game to a new level. To celebrate the launch of this organic luxury tequila, Zamora opted for an out of home (OOH) advertising campaign that leveraged the potential of billboards across Dallas, home to the company’s headquarters.

Utilizing billboards was crucial in this campaign, achieving massive visibility on major roads and avenues. By strategically placing ads in high-traffic locations, they captured the attention of thousands of drivers and pedestrians daily—a tactic that effectively reduces outdoor advertising costs compared to other forms of digital marketing.

OOH Strategies for Maximum Impact

In addition to billboards, advertising at bus stops and shelters played a significant role in the overall strategy, allowing for broader coverage in key urban areas. These forms of advertising complemented the billboards on highways, diversifying touchpoints with the target audience.

The costs for billboards can vary, but in a city like Dallas, billboard rates adjust according to location and size. While billboard ad rates may seem high, the return on investment (ROI) is significant due to the high exposure at a low cost per impression. Depending on the duration of the campaign, billboard advertising prices and billboard rental in Dallas may fluctuate, but they generally provide great value for luxury campaigns like Tequila Volteo.

Digital Integration with DOOH

Digital Out Of Home (DOOH) also played a prominent role by incorporating digital screens in strategic areas of the city. This allowed for a dynamic approach that enhanced the visibility of the brand by showcasing visually appealing and interactive content. DOOH ads are increasingly popular, as they enable outdoor advertising companies to adapt to modern marketing needs while remaining within the bounds of outdoor advertising costs. Additionally, the flexibility that digital out of home offers is ideal for brands looking to launch real-time content.

Benefits of Outdoor Advertising Campaigns

Outdoor advertising campaigns, like that of Tequila Volteo, are ideal for brands looking to stand out in a crowded environment. The advantages include:

  • High visibility in strategic locations.
  • Lower costs compared to other advertising media like television.
  • Opportunities to utilize creative and dynamic formats, such as DOOH.

Overall, using billboards and OOH provides excellent ROI when combined with billboard ad costs and other out of home media, achieving strong brand presence.

Conclusion: Maximizing the Potential of Outdoor Advertising

Campaigns like Tequila Volteo demonstrate that utilizing outdoor advertising is one of the most effective ways to capture the attention of large audiences. By combining traditional formats like billboards with DOOH, brands can create a lasting impact without exceeding outdoor advertising costs. Furthermore, when considering options like billboards for lease and advertising at bus stops, the reach and effectiveness increase exponentially.

The key lies in leveraging each of these platforms, optimizing billboard expenses, and maximizing brand exposure. In today's competitive market, outdoor advertising remains a valuable investment for any company looking to solidify its presence.

 

 

 

 

 

Billboard / Outdoor Advertising Locations | BM Outdoor

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Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BM Outdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor advertising services:

    Outdoor Advertising Options

    Explore key OOH formats by category and jump into details for specs, placements, and availability.

    Billboards

    Billboards are large outdoor advertising structures that attract attention from drivers and pedestrians. They provide an excellent platform for brands to showcase their message to a wide audience.

    Posters

    Posters are versatile advertising formats typically used in high-traffic areas. They can effectively convey promotional messages or branding with striking visuals.

    Transit Advertising

    Transit advertising takes advantage of public transport systems to reach commuters. It includes ads on buses, subway stations, and shelters, ensuring maximum visibility to a diverse audience.

    Specialty Advertising

    Specialty advertising encompasses unique formats, such as murals and kiosks, which can provide a creative and engaging way to connect with consumers in specific locations.

     

    Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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