The Last Of Us Takes Over Oslo S Station

HBO turned Oslo’s central station into a post-apocalyptic experience for over a million commuters ahead of The Last Of Us premiere.

Immersive experience captivates 1 million weekly commuters

Just before the premiere on April 14th, The Last Of Us made a dramatic appearance in Oslo, Norway. HBO brought the show’s dystopian world to life at Oslo S, the country’s busiest station, using a mix of aluminum foil, banners, and massive digital screens.

Commuters were met with a chilling scene that mirrored the infected world of Joel and Ellie. The campaign stood out not only for its scale but also for the way it invited the public to step into the show’s universe.

A fusion of physical and digital storytelling

The combination of tangible materials and DOOH created an immersive spectacle that blurred the lines between fiction and reality. The apocalyptic look drew widespread attention across social media and amplified the buzz ahead of the premiere.

This approach shows how entertainment brands can evolve beyond static ads—creating environments that spark emotion, curiosity, and engagement.

Oslo S as the perfect stage for impact

With over a million people passing through weekly, Oslo S provided unmatched visibility. The station’s urban setting and cultural significance made it an ideal venue for an activation of this scale. HBO’s campaign proves how creative use of public space can turn a simple commute into a memorable experience.

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BM Outdoor for your outdoor advertising?

Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
Affordable for all: We offer options that fit all budgets and types of businesses.
Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor advertising services:

Outdoor Advertising Options

Billboards

Billboards are large outdoor advertising structures that attract attention from drivers and pedestrians. They provide an excellent platform for brands to showcase their message to a wide audience.

Billboard

Digital Billboard

Wallscape

Digital Wallscape

Posters

Posters are versatile advertising formats typically used in high-traffic areas. They can effectively convey promotional messages or branding with striking visuals.

Poster

Junior Poster

Digital Poster

Transit Advertising

Transit advertising takes advantage of public transport systems to reach commuters. It includes ads on buses, subway stations, and shelters, ensuring maximum visibility to a diverse audience.

Transit Shelter

Digital Transit Shelter

Bus

Specialty Advertising

Specialty advertising encompasses unique formats, such as murals and kiosks, which can provide a creative and engaging way to connect with consumers in specific locations.

Mural

Kiosk

Bike Share

Airport

Urban Panels

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign

Files

January 2024 February 2024 March 2024 April 2024 May 2024 June 2024 July 2024 August 2024

THE LAST OF US Transforms Oslo S Into a Post-Apocalyptic Zone

Zanni GA. 05/09/2025

Social Media