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The Last Of Us Takes Over Oslo S Station

HBO turned Oslo’s central station into a post-apocalyptic experience for over a million commuters ahead of The Last Of Us premiere.

Immersive experience captivates 1 million weekly commuters

Just before the premiere on April 14th, The Last Of Us made a dramatic appearance in Oslo, Norway. HBO brought the show’s dystopian world to life at Oslo S, the country’s busiest station, using a mix of aluminum foil, banners, and massive digital screens.

Commuters were met with a chilling scene that mirrored the infected world of Joel and Ellie. The campaign stood out not only for its scale but also for the way it invited the public to step into the show’s universe.

A fusion of physical and digital storytelling

The combination of tangible materials and DOOH created an immersive spectacle that blurred the lines between fiction and reality. The apocalyptic look drew widespread attention across social media and amplified the buzz ahead of the premiere.

This approach shows how entertainment brands can evolve beyond static ads—creating environments that spark emotion, curiosity, and engagement.

Oslo S as the perfect stage for impact

With over a million people passing through weekly, Oslo S provided unmatched visibility. The station’s urban setting and cultural significance made it an ideal venue for an activation of this scale. HBO’s campaign proves how creative use of public space can turn a simple commute into a memorable experience.

 

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