Olipop targets Mountain Dew with its Ridge Rush flavor, using bold outdoor ads and clever "A Can of Do" tagline to stand out in the competitive soda market.

Creativity Behind the Campaign

Olipop’s new flavor, Ridge Rush, features mountain-themed packaging and an exciting blend of lemon, lime, and orange flavors, enhanced with 50mg of green tea caffeine. The highlight of the campaign is its cheeky tagline on billboards: “A Can of Do”, a clever play on Mountain Dew. By utilizing outdoor ads, Olipop aims to position itself as a healthier alternative to traditional soda brands in the competitive beverage market.

The Impact of Outdoor Advertising

Olipop's campaign goes beyond traditional advertising channels. They’ve incorporated DOOH through targeted promotions such as partnering with universities to give students a sneak peek at the new flavor, and branding John Hunter Nemechek’s car for an upcoming NASCAR race. These are prime examples of how brands can leverage billboards and DOOH to boost their brand recognition and challenge industry giants like Mountain Dew.

Additionally, the campaign features video ads directed by the comedic duo Fatal Farm, best known for their work on the sketch show "I Think You Should Leave." The commercials humorously show how Ridge Rush helps beat the afternoon slump, further appealing to the younger demographic Olipop is targeting.

Connection to Outdoor Advertising Companies

Olipop’s use of billboards and DOOH highlights the evolving strategies that Outdoor advertising companies are employing to attract younger, health-focused audiences. For those searching for advertising companies near me, Olipop’s campaign offers an excellent example of how creative, engaging, and bold outdoor advertising can help brands stand out in the marketplace. The tagline “A Can of Do” is a perfect illustration of how a brand can compete effectively with memorable and daring campaigns.

Conclusion

Olipop’s campaign for its new Ridge Rush flavor demonstrates the power of outdoor advertising in capturing consumer attention and challenging major players in the industry. By utilizing billboards, DOOH, and a well-crafted brand strategy, Olipop is setting the stage for how emerging brands can make their mark in a crowded market.