Corona's Eclipse Campaign: Nature Meets Outdoor Advertising

Corona's Outdoor Advertising Campaign: "For Every Slice of Sun"

On October 2nd, during the annular solar eclipse, the brand of beer Corona launched its campaign “For Every Slice of Sun,” in collaboration with elite photographers to capture a unique moment where nature and beer came together. This innovative campaign, created by the agency DAVID Miami, focuses on the harmony between the brand and nature, using the eclipse phenomenon to create an iconic image: half of the sun transformed into a slice of lime, the perfect complement to a Corona.

Connection with Nature

The concept of the campaign revolves around how Corona always seeks to reflect its connection with the environment. This time, they aligned with nature in an exceptional way, immortalizing the moment when the eclipse turned the sun into a perfect slice of lime. This symbol represents the finishing touch that completes the experience of enjoying a Corona.

The campaign was launched in Argentina, Brazil, and Uruguay, and promises to be a visual reference that reinforces the brand's values: freshness, naturalness, and connection with the elements. This unique moment was captured in several photographs taken during the eclipse, showcasing how the brand continues to innovate in its visual narrative.

The Importance of Outdoor Advertising

Outdoor advertising campaigns, such as the one from Corona, stand out for their ability to capture consumer attention in public spaces. With the use of billboards and DOOH (Digital Out Of Home), brands can create a memorable connection with their audience.

Advantages of Outdoor Advertising

1. Expanded Reach: Outdoor advertising campaigns have the potential to reach a large audience. For example, ads on highways and bus stops are seen by thousands of people daily.

2. Visual Impact: Eye-catching images, like the one in Corona's campaign, can leave a lasting impression, helping to reinforce the brand in consumers' minds.

3. Cost-Effectiveness: Although billboard advertising may seem expensive, the prices of billboards and other outdoor advertising formats can be more accessible than one might think. Here are some common questions:

• How much does a billboard cost? Costs can vary significantly depending on the location and the duration of the campaign.
• Billboard advertising rates can fluctuate by region but generally offer a good return on investment.
• Billboard ad prices are competitive, especially compared to other advertising media.

Outdoor Advertising Prices

Billboard prices vary based on factors like location, ad size, and contract length. Outdoor advertising costs include:

• Billboard ad rates that can change based on demand in specific areas.
• Billboard expenses that include the rental and maintenance of ads.
• Billboard sign cost and outdoor advertising costs that can be quite competitive, providing effective alternatives for brands.

Advertising Options

Outdoor advertising includes various options, from highway billboard advertising to bus stop advertising and transit ads. Bus shelter ads and transit shelter ads are also effective ways to reach consumers on the go. These alternatives allow brands to maximize their exposure by taking advantage of consumers' daily interactions with these spaces.

Conclusion

Corona's campaign "For Every Slice of Sun" not only showcases a unique connection between nature and the brand but also highlights the effectiveness of outdoor advertising campaigns. By utilizing innovative and memorable formats, Corona reaffirms its commitment to freshness and naturalness, creating a meaningful bond with its audience. What do you think about this connection between nature and the brand?

 

 

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