GoTransit Media Group Expands Nationwide Transit Network

Transforming Transit OOH: GoTransit Media Group’s Growth Story Continues

GoTransit Media Group, a leader in out-of-home (OOH) advertising, is riding high on a wave of growth, marked by the recent acquisition of Adflow and Moove Media’s Melbourne markets. This strategic move significantly expands GoTransit’s network coverage, reinforcing its position as a powerhouse in the transit advertising sector.

Expanding Horizons with Adflow

The acquisition of Adflow is a game-changer for GoTransit, enabling the extension of Taxi Ads coverage into Sydney, Melbourne, Brisbane, and Perth. Advertisers now have the opportunity to leverage a fleet of over 2,000 vehicles, ensuring their campaigns reach audiences far and wide. With GoTransit’s extensive experience in transit advertising and national campaign delivery, these taxi advertising campaigns are set to scale new heights, spanning both metro and regional Australia. This expanded Taxi Ads network will seamlessly complement existing Bus and Light Rail campaigns, offering clients and agency partners a robust platform to enhance their advertising strategies.

Reviving the Iconic London Cab

A highlight of this acquisition is the relaunch of London Cab assets in the market. These iconic vehicles provide a striking and unforgettable platform to showcase brands in Sydney and Melbourne, two of Australia’s busiest cities. As dynamic mobile billboards, London Cabs capture attention on the move, driving brand visibility and sparking conversations. Kirrily Hirst, GoTransit’s director of sales, shares her excitement: “We’re thrilled to offer our Sydney and Melbourne clients the chance to create an immersive brand experience with London Cabs. These assets deliver a personalized marketing experience, featuring internal takeovers, brand ambassador escorts, and on-site presence at media events and product launches.”

Enhancing Reach with Moove Media

The acquisition of Moove Media’s Melbourne markets is set to bolster GoTransit’s network coverage in key sub-metro areas including Oakleigh, Sunshine, Tullamarine, and Wyndham. These vibrant and growing regions, with their mix of residential communities, commercial hubs, and industrial centers, present valuable opportunities to connect with diverse target audiences.

Nationwide Impact

GoTransit’s expansion now spans seven capital cities and over 400 communities across every state and territory in Australia. As the nation’s largest privately-owned transit media supplier, GoTransit’s reach extends to more than 75% of Australians, harnessing the power of movement and the unavoidable presence of transit OOH advertising.

With these strategic acquisitions, GoTransit Media Group continues to transform the transit advertising landscape, offering unparalleled opportunities for brands to engage with audiences on the move.

 

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